Front Runner vs US Cargo Control:Which is more popular?
In September 2026, Front Runner had more branded searches than US Cargo Control among load bars brands worldwide. Front Runner had about 90,500 branded searches, while US Cargo Control had 6,600. Front Runner made up 22.6% of all load bars brand searches we track, and US Cargo Control accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about load bars brands, US Cargo Control appeared in three of the four answers and Front Runner in none.
Who do people search for more?
Front Runner, about 14 searches for every 1 for US Cargo Control
Who does AI mention more?
US Cargo Control, mentioned in 3 of 4 answers, Front Runner in 0
Who does AI recommend more?
US Cargo Control, the only one of the two named
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Top load bars brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, US Cargo Control was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Front Runner did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- US Cargo Control1st
Thule2nd
DC Cargo Mall3rd
Yakima4th- Front Runner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- US Cargo Control3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Thule2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DC Cargo Mall2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Yakima1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Front Runner0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about load bars brands
4 answers
Asked ChatGPT
“Which load bars brand should I buy?”
Asked ChatGPT
“What are the best load bars brands?”
Asked ChatGPT
“What's the best load bars brand for a roof rack?”
Searched Google, AI Overview
“car roof bars”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“load bars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Front Runner or US Cargo Control more popular in search?
This chart shows how often people search Google for Front Runner and US Cargo Control by name. Each line represents a brand's share of searches for all five load bars brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Front Runner, US Cargo Control. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Front Runner | US Cargo Control | DC Cargo Mall | Yakima |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 26.3% | 1.3% | 0.57% | <0.01% |
| Nov 2025 | 72% | 26.4% | 1.1% | 0.47% | <0.01% |
| Dec 2025 | 72% | 26.4% | 1.1% | 0.47% | <0.01% |
| Jan 2026 | 72.3% | 26.5% | 0.87% | 0.39% | <0.01% |
| Feb 2026 | 75.4% | 22.7% | 1.4% | 0.6% | <0.01% |
| Mar 2026 | 75.5% | 22.6% | 1.4% | 0.59% | <0.01% |
| Apr 2026 | 75.6% | 22.6% | 1.4% | 0.49% | <0.01% |
| May 2026 | 79% | 19.3% | 1.2% | 0.51% | <0.01% |
| Jun 2026 | 75.5% | 22.6% | 1.4% | 0.59% | <0.01% |
| Jul 2026 | 79.1% | 19.3% | 1.2% | 0.42% | <0.01% |
| Aug 2026 | 75.6% | 22.6% | 1.4% | 0.49% | <0.01% |
| Sep 2026 | 75.2% | 22.6% | 1.6% | 0.6% | <0.01% |
How has the Front Runner and US Cargo Control comparison changed over the last 12 months?
3 findings
- Front Runner was ahead of US Cargo Control in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Front Runner’s share of searches among load bars brands worldwide moved from 26.3% to 22.6%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, US Cargo Control’s share of searches among load bars brands worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for load bars brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for US Cargo Control worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for Front Runner worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Front Runner’s and US Cargo Control’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Front Runner
1 branded search term
- front runner
US Cargo Control
1 branded search term
- us cargo control
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