Foundation Marketing vs Powered by Search:Which is more popular?
In September 2026, Foundation Marketing and Powered by Search were level in searches among B2B content marketing agencies worldwide, with an estimated 590 branded searches each, at 7.1% of the total each. When we asked ChatGPT and Google AI Overviews about B2B content marketing agencies, Powered by Search appeared in two of the five answers and Foundation Marketing in one. Powered by Search was mentioned before Foundation Marketing in two out of three answers.
Who do people search for more?
Foundation Marketing and Powered by Search are searched for about as often as each other.
Who does AI mention more?
Powered by Search, mentioned in 2 of 5 answers, Foundation Marketing in 1
Who does AI recommend more?
Powered by Search, named ahead of Foundation Marketing in 2 of 3 answers
Follow Foundation Marketing vs Powered by Search and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top B2B content marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Powered by Search was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Foundation Marketing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Powered by Search was listed before Foundation Marketing in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Animalz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omniscient Digital3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grow and Convert3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Siege Media2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Powered by Search2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Campfire Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Foundation Marketing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B content marketing agencies
5 answers
Asked ChatGPT
“Which B2B content marketing agency should I hire?”
Asked ChatGPT
“What are the best B2B content marketing agencies?”
Asked ChatGPT
“What's the best B2B content marketing agency for a small marketing team?”
Searched Google, AI Overview
“content marketing for b2b”
Searched Google, AI Overview
“marketing content services”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Foundation Marketing or Powered by Search more popular in search?
This chart shows how often people search Google for Foundation Marketing and Powered by Search by name. Each line represents a brand's share of searches for all seven B2B content marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Foundation Marketing, Powered by Search. The figures are in the table below the chart.
View monthly share of searches table
| Month | Animalz | Siege Media | Omniscient Digital | Foundation Marketing | Powered by Search | Grow and Convert | Campfire Labs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 24.6% | 19.5% | 4.9% | 4.9% | 9.9% | 3.3% |
| Nov 2025 | 35.8% | 22.7% | 15.5% | 4.7% | 4.7% | 12.8% | 3.8% |
| Dec 2025 | 36.7% | 23.1% | 12.2% | 15.8% | 4.7% | 5.4% | 2.1% |
| Jan 2026 | 41.2% | 26.5% | 11% | 6.5% | 5.3% | 7.1% | 2.3% |
| Feb 2026 | 34.9% | 33.2% | 11.4% | 5.5% | 6.8% | 6.3% | 1.9% |
| Mar 2026 | 39.3% | 25.3% | 13.7% | 6.2% | 7.6% | 6% | 1.8% |
| Apr 2026 | 39.2% | 25.4% | 13.8% | 9.3% | 5.1% | 5.8% | 1.5% |
| May 2026 | 31.5% | 37.5% | 10.4% | 7.5% | 5% | 5.9% | 2.2% |
| Jun 2026 | 40.6% | 26.4% | 14.3% | 6.5% | 4.3% | 6.1% | 1.9% |
| Jul 2026 | 35.1% | 28.4% | 15.4% | 7% | 5.7% | 6.7% | 1.7% |
| Aug 2026 | 40.1% | 25.6% | 13.5% | 6.5% | 5.3% | 6.2% | 2.8% |
| Sep 2026 | 44.3% | 22.9% | 12% | 7.1% | 7.1% | 5.5% | 1.1% |
How has the Foundation Marketing and Powered by Search comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Powered by Search took it in February 2026, Foundation Marketing took it in April 2026.
- Across the 12 months ending September 2026, Foundation Marketing’s share of searches among B2B content marketing agencies worldwide moved from 4.9% to 7.1%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 12 months ending September 2026, Powered by Search’s share of searches among B2B content marketing agencies worldwide moved from 4.9% to 7.1%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for B2B content marketing agencies worldwide in September 2026?
2 changes
In September 2026, Powered by Search overtook Grow and Convert to rank 5th among B2B content marketing agencies worldwide, with 7.1% of the searches.
In September 2026, Foundation Marketing gained share of searches among B2B content marketing agencies worldwide, from 6.5% to 7.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Foundation Marketing’s and Powered by Search’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foundation Marketing
1 branded search term
- foundation marketing
Powered by Search
1 branded search term
- powered by search
Other head-to-heads among B2B content marketing agencies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.