Font Squirrel vs Google Fonts:Which is more popular by branded search?
In August 2026, Google Fonts had more branded searches than Font Squirrel among web font services worldwide. Google Fonts was estimated to have 1.5M branded searches compared to Font Squirrel’s 33.1K, and held a 65.2% Share of Search versus Font Squirrel’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Font Squirrel or Google Fonts?
Compare the services websites load fonts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Fonts, Font Squirrel. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Fonts | Adobe Fonts | MyFonts | Font Squirrel | Fontshare |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 33% | 3% | 2.4% | 1.1% |
| Nov 2025 | 64.5% | 29% | 3.2% | 2.1% | 1.2% |
| Dec 2025 | 69% | 25.4% | 2.8% | 1.9% | 1% |
| Jan 2026 | 64.9% | 29.2% | 2.6% | 2.1% | 1.2% |
| Feb 2026 | 65.1% | 29.3% | 2.6% | 1.8% | 1.2% |
| Mar 2026 | 61.3% | 33.5% | 2.5% | 1.7% | 1.1% |
| Apr 2026 | 61.1% | 33.4% | 2.5% | 1.7% | 1.4% |
| May 2026 | 61.7% | 33.7% | 2% | 1.4% | 1.1% |
| Jun 2026 | 69.4% | 25.5% | 2.3% | 1.5% | 1.3% |
| Jul 2026 | 69.4% | 25.5% | 2.3% | 1.5% | 1.3% |
| Aug 2026 | 65.2% | 29.3% | 2.6% | 1.4% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Font Squirrel and Google Fonts comparison changed over the last 12 months?
3 findings
- Google Fonts was ahead of Font Squirrel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Font Squirrel’s estimated Share of Search among web font services worldwide moved from 2.4% to 1.4%, and its estimated monthly branded searches moved from 74K to 33.1K.
- Across the 11 months ending August 2026, Google Fonts’ estimated Share of Search among web font services worldwide moved from 60.4% to 65.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for web font services worldwide in August 2026?
2 changes
In August 2026, Google Fonts lost estimated Share of Search among web font services worldwide, from 69.4% to 65.2%.
Estimated monthly branded searches for Font Squirrel worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Font Squirrel’s and Google Fonts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Font Squirrel
1 branded search term
- font squirrel
Google Fonts
1 branded search term
- google fonts
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.