Web font services:Which brands are most popular in search?
In August 2026, Google Fonts was the most searched among web font services worldwide, with an estimated 1.5M branded searches and 65.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Google Fonts65.2%
Adobe Fonts29.3%
MyFonts2.6%
Font Squirrel1.4%
Fontshare1.4%
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Share of SearchLeaderboard
Compare the services websites load fonts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Fonts, Adobe Fonts, MyFonts. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Fonts | Adobe Fonts | MyFonts | Font Squirrel | Fontshare |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 33% | 3% | 2.4% | 1.1% |
| Nov 2025 | 64.5% | 29% | 3.2% | 2.1% | 1.2% |
| Dec 2025 | 69% | 25.4% | 2.8% | 1.9% | 1% |
| Jan 2026 | 64.9% | 29.2% | 2.6% | 2.1% | 1.2% |
| Feb 2026 | 65.1% | 29.3% | 2.6% | 1.8% | 1.2% |
| Mar 2026 | 61.3% | 33.5% | 2.5% | 1.7% | 1.1% |
| Apr 2026 | 61.1% | 33.4% | 2.5% | 1.7% | 1.4% |
| May 2026 | 61.7% | 33.7% | 2% | 1.4% | 1.1% |
| Jun 2026 | 69.4% | 25.5% | 2.3% | 1.5% | 1.3% |
| Jul 2026 | 69.4% | 25.5% | 2.3% | 1.5% | 1.3% |
| Aug 2026 | 65.2% | 29.3% | 2.6% | 1.4% | 1.4% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.2% | 1.5M | -18% | -4.2 points | |
| 2, held 2nd | 29.3% | 673K | 0% | +3.7 points | |
| 3, held 3rd | 2.6% | 60.5K | 0% | +0.3 points | |
| 4, held 4th | 1.4% | 33.1K | -18.3% | -0.1 points | |
| 5, held 5th | 1.4% | 33.1K | 0% | +0.2 points |
65.2%
Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.2 points.
29.3%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +3.7 points.
3.
MyFonts2.6%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.4%
Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
1.4%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among web font services worldwide?
5 brands
In August 2026, Google Fonts was the most searched among web font services worldwide, with an estimated 1.5M branded searches and 65.2% estimated Share of Search within this set. Adobe Fonts is in 2nd place, 36 percentage points behind at 29.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Google Fonts | 60.4% → 65.2% | 69.4%Jun 2026 | 60.4%Oct 2025 | 1st |
| Adobe Fonts | 33% → 29.3% | 33.7%May 2026 | 25.4%Dec 2025 | 2nd |
| MyFonts | 3% → 2.6% | 3.2%Nov 2025 | 2%May 2026 | 3rd |
| Font Squirrel | 2.4% → 1.4% | 2.4%Oct 2025 | 1.4%May 2026 | 4th |
| Fontshare | 1.1% → 1.4% | 1.4%Aug 2026 | 1%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Google Fonts’ estimated Share of Search among web font services worldwide increased from 60.4% to 65.2%.
- Across the 11 months ending August 2026, Adobe Fonts’ estimated Share of Search among web font services worldwide decreased from 33% to 29.3%.
- Across the 11 months ending August 2026, Font Squirrel’s estimated Share of Search among web font services worldwide decreased from 2.4% to 1.4%.
- Across the 11 months ending August 2026, Google Fonts’ estimated Share of Search among web font services worldwide peaked at 69.4% in June 2026 and was lowest at 60.4% in October 2025.
- Across the 11 months ending August 2026, Adobe Fonts’ estimated Share of Search among web font services worldwide peaked at 33.7% in May 2026 and was lowest at 25.4% in December 2025.
- Across the 11 months ending August 2026, MyFonts’ estimated Share of Search among web font services worldwide peaked at 3.2% in November 2025 and was lowest at 2% in May 2026.
- Across the 11 months ending August 2026, Font Squirrel’s estimated Share of Search among web font services worldwide peaked at 2.4% in October 2025 and was lowest at 1.4% in May 2026.
- Across the 11 months ending August 2026, MyFonts and Fontshare held steady: their estimated Share of Search among web font services worldwide each moved less than 0.5 percentage points.
How did search popularity change for web font services worldwide in August 2026?
4 changes
In August 2026, Adobe Fonts gained estimated Share of Search among web font services worldwide, from 25.5% to 29.3%.
In August 2026, Google Fonts lost estimated Share of Search among web font services worldwide, from 69.4% to 65.2%.
Estimated monthly branded searches for Font Squirrel worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.
Estimated monthly branded searches for MyFonts worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
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