Adobe Fonts vs Google Fonts:Which is more popular by branded search?
In August 2026, Google Fonts had more branded searches than Adobe Fonts among web font services worldwide. Google Fonts was estimated to have 1.5M branded searches compared to Adobe Fonts’ 673K, and held a 65.2% Share of Search versus Adobe Fonts’ 29.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Fonts or Google Fonts?
Compare the services websites load fonts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Fonts, Adobe Fonts. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Fonts | Adobe Fonts | MyFonts | Font Squirrel | Fontshare |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 33% | 3% | 2.4% | 1.1% |
| Nov 2025 | 64.5% | 29% | 3.2% | 2.1% | 1.2% |
| Dec 2025 | 69% | 25.4% | 2.8% | 1.9% | 1% |
| Jan 2026 | 64.9% | 29.2% | 2.6% | 2.1% | 1.2% |
| Feb 2026 | 65.1% | 29.3% | 2.6% | 1.8% | 1.2% |
| Mar 2026 | 61.3% | 33.5% | 2.5% | 1.7% | 1.1% |
| Apr 2026 | 61.1% | 33.4% | 2.5% | 1.7% | 1.4% |
| May 2026 | 61.7% | 33.7% | 2% | 1.4% | 1.1% |
| Jun 2026 | 69.4% | 25.5% | 2.3% | 1.5% | 1.3% |
| Jul 2026 | 69.4% | 25.5% | 2.3% | 1.5% | 1.3% |
| Aug 2026 | 65.2% | 29.3% | 2.6% | 1.4% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Fonts and Google Fonts comparison changed over the last 12 months?
3 findings
- Google Fonts was ahead of Adobe Fonts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Fonts’ estimated Share of Search among web font services worldwide moved from 33% to 29.3%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 11 months ending August 2026, Google Fonts’ estimated Share of Search among web font services worldwide moved from 60.4% to 65.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for web font services worldwide in August 2026?
2 changes
In August 2026, Adobe Fonts gained estimated Share of Search among web font services worldwide, from 25.5% to 29.3%.
In August 2026, Google Fonts lost estimated Share of Search among web font services worldwide, from 69.4% to 65.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Fonts’ and Google Fonts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Fonts
1 branded search term
- adobe fonts
Google Fonts
1 branded search term
- google fonts
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.