Brandwave

How popular isGoogle Fonts in search?

In August 2026, there were an estimated 1.5M branded searches for Google Fonts worldwide which is down 18% over the last 11 months. Google Fonts holds 65.2% estimated Share of Search among web font services worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Fonts65.2%
  2. Adobe Fonts29.3%
  3. MyFonts2.6%
  4. Font Squirrel1.4%
  5. Fontshare1.4%
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Which web font services compete with Google Fonts?

Google Fonts against web font services worldwide, by month

Share of Search by month for Google Fonts, Adobe Fonts, MyFonts. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FontsAdobe FontsMyFontsFont SquirrelFontshare
Oct 202560.4%33%3%2.4%1.1%
Nov 202564.5%29%3.2%2.1%1.2%
Dec 202569%25.4%2.8%1.9%1%
Jan 202664.9%29.2%2.6%2.1%1.2%
Feb 202665.1%29.3%2.6%1.8%1.2%
Mar 202661.3%33.5%2.5%1.7%1.1%
Apr 202661.1%33.4%2.5%1.7%1.4%
May 202661.7%33.7%2%1.4%1.1%
Jun 202669.4%25.5%2.3%1.5%1.3%
Jul 202669.4%25.5%2.3%1.5%1.3%
Aug 202665.2%29.3%2.6%1.4%1.4%
Sep 2026—————

  1. 1.Google Fonts

    65.2%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.2 points.

  2. 2.Adobe Fonts

    29.3%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.MyFonts

    2.6%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Font Squirrel

    1.4%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  5. 5.Fontshare

    1.4%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Google Fonts and its closest rivals

How has branded search demand for Google Fonts changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Google Fonts worldwide fell from 1.8M to 1.5M.
  • Across the 11 months ending August 2026, Google Fonts’ estimated Share of Search among web font services worldwide increased from 60.4% to 65.2%.
  • Across the 11 months ending August 2026, Google Fonts’ estimated Share of Search among web font services worldwide peaked at 69.4% in June 2026 and was lowest at 60.4% in October 2025.

How did search popularity change for web font services worldwide in August 2026?

  1. In August 2026, Adobe Fonts gained estimated Share of Search among web font services worldwide, from 25.5% to 29.3%.

  2. In August 2026, Google Fonts lost estimated Share of Search among web font services worldwide, from 69.4% to 65.2%.

  3. Estimated monthly branded searches for Font Squirrel worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.

  4. Estimated monthly branded searches for MyFonts worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

How is Google Fonts measured?

Brandwave collects information about searches that people make online using Google Fonts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • google fonts

Do you work for Google Fonts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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