Brandwave

How popular isFont Squirrel in search?

In August 2026, there were an estimated 33.1K branded searches for Font Squirrel worldwide which is down 55.3% over the last 11 months. Font Squirrel holds 1.4% estimated Share of Search among web font services worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Fonts65.2%
  2. Adobe Fonts29.3%
  3. MyFonts2.6%
  4. Font Squirrel1.4%
  5. Fontshare1.4%
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Which web font services compete with Font Squirrel?

Font Squirrel against web font services worldwide, by month

Share of Search by month for Google Fonts, Adobe Fonts, MyFonts, Font Squirrel. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FontsAdobe FontsMyFontsFont SquirrelFontshare
Oct 202560.4%33%3%2.4%1.1%
Nov 202564.5%29%3.2%2.1%1.2%
Dec 202569%25.4%2.8%1.9%1%
Jan 202664.9%29.2%2.6%2.1%1.2%
Feb 202665.1%29.3%2.6%1.8%1.2%
Mar 202661.3%33.5%2.5%1.7%1.1%
Apr 202661.1%33.4%2.5%1.7%1.4%
May 202661.7%33.7%2%1.4%1.1%
Jun 202669.4%25.5%2.3%1.5%1.3%
Jul 202669.4%25.5%2.3%1.5%1.3%
Aug 202665.2%29.3%2.6%1.4%1.4%
Sep 2026—————

  1. 1.Google Fonts

    65.2%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.2 points.

  2. 2.Adobe Fonts

    29.3%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.MyFonts

    2.6%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Font Squirrel

    1.4%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  5. 5.Fontshare

    1.4%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Font Squirrel and its closest rivals

How has branded search demand for Font Squirrel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Font Squirrel worldwide fell from 74K to 33.1K.
  • Across the 11 months ending August 2026, Font Squirrel’s estimated Share of Search among web font services worldwide decreased from 2.4% to 1.4%.
  • Across the 11 months ending August 2026, Font Squirrel’s estimated Share of Search among web font services worldwide peaked at 2.4% in October 2025 and was lowest at 1.4% in May 2026.

How did search popularity change for web font services worldwide in August 2026?

  1. In August 2026, Adobe Fonts gained estimated Share of Search among web font services worldwide, from 25.5% to 29.3%.

  2. In August 2026, Google Fonts lost estimated Share of Search among web font services worldwide, from 69.4% to 65.2%.

  3. Estimated monthly branded searches for Font Squirrel worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.

  4. Estimated monthly branded searches for MyFonts worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

How is Font Squirrel measured?

Brandwave collects information about searches that people make online using Font Squirrel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • font squirrel

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How the Brand Demand Index is measured

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