Fondo vs Pilot:Which is more popular by branded search?
In August 2026, Fondo had more branded searches than Pilot among bookkeeping services worldwide. Fondo was estimated to have 450K branded searches compared to Pilot’s 880, and held a 99% Share of Search versus Pilot’s 0.19%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fondo or Pilot?
Compare the services that keep a business's books. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fondo, Pilot. The figures are in the table below the chart.
View monthly share of search table
| Month | Fondo | Bench | Bookkeeper360 | Pilot | Xendoo |
|---|---|---|---|---|---|
| Oct 2025 | 98.8% | 0.43% | 0.34% | 0.16% | 0.23% |
| Nov 2025 | 99% | 0.43% | 0.29% | 0.16% | 0.16% |
| Dec 2025 | 98.9% | 0.42% | 0.35% | 0.19% | 0.16% |
| Jan 2026 | 98.6% | 0.53% | 0.35% | 0.22% | 0.28% |
| Feb 2026 | 98.6% | 0.64% | 0.28% | 0.22% | 0.28% |
| Mar 2026 | 98.8% | 0.52% | 0.23% | 0.23% | 0.23% |
| Apr 2026 | 99% | 0.43% | 0.23% | 0.18% | 0.18% |
| May 2026 | 99.1% | 0.34% | 0.18% | 0.23% | 0.16% |
| Jun 2026 | 99% | 0.35% | 0.22% | 0.22% | 0.19% |
| Jul 2026 | 98.9% | 0.35% | 0.29% | 0.22% | 0.19% |
| Aug 2026 | 99% | 0.35% | 0.29% | 0.19% | 0.19% |
| Sep 2026 | — | — | — | — | — |
How has the Fondo and Pilot comparison changed over the last 12 months?
3 findings
- Fondo was ahead of Pilot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fondo’s estimated Share of Search among bookkeeping services worldwide moved from 98.8% to 99%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among bookkeeping services worldwide moved from 0.16% to 0.19%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for bookkeeping services worldwide in August 2026?
1 change
Estimated monthly branded searches for Fondo worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fondo’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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