Brandwave

Fizan vs Trekmates:Which is more popular by branded search?

In August 2026, Trekmates had more branded searches than Fizan among trekking poles worldwide. Trekmates was estimated to have 2.9K branded searches compared to Fizan’s 210, and held a 0.68% Share of Search versus Fizan’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among trekking poles worldwide in August 2026Which is more popular in search, Fizan or Trekmates?
Fizan0.05%210 searches
vs
Trekmates0.68%2.9K searches

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Which is more popular in search, Fizan or Trekmates?

Compare the trekking poles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fizan and Trekmates among trekking poles worldwide, by month

Share of Search by month for Trekmates, Fizan. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondLekiKomperdellCascade Mountain TechTrekmatesFizan
Oct 202587%9.6%1.9%0.69%0.85%0.03%
Nov 202587.3%9.6%1.9%0.47%0.7%0.03%
Dec 202585.1%11.4%2.3%0.55%0.55%0.03%
Jan 202682.5%13.6%2.7%0.53%0.66%0.03%
Feb 202682.6%13.6%2.7%0.54%0.54%0.04%
Mar 202684.9%11.4%2.3%0.67%0.67%0.03%
Apr 202688.8%8%1.6%0.87%0.7%0.04%
May 202688.9%8%1.3%1.1%0.7%0.04%
Jun 202686.6%9.5%1.6%1.6%0.69%0.05%
Jul 202688.4%8%1.3%1.6%0.7%0.04%
Aug 202686.9%9.6%1.6%1.3%0.68%0.05%
Sep 2026——————

How has the Fizan and Trekmates comparison changed over the last 12 months?

  • Trekmates was ahead of Fizan in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fizan’s estimated Share of Search among trekking poles worldwide moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 110 to 210.
  • Across the 11 months ending August 2026, Trekmates’ estimated Share of Search among trekking poles worldwide moved from 0.85% to 0.68%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for trekking poles worldwide in August 2026?

  1. Estimated monthly branded searches for Fizan worldwide rose 90.9% over 11 measured months, from 110 to 210 in August 2026.

  2. Estimated monthly branded searches for Trekmates worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fizan’s and Trekmates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fizan

1 branded search term

  • fizan poles

Trekmates

1 branded search term

  • trekmates

How the Brand Demand Index is measured

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