Brandwave

Finch vs Loop Habit Tracker:Which is more popular?

In September 2026, Finch had more branded searches than Loop Habit Tracker among habit tracker apps worldwide. Finch had about 40,500 branded searches, while Loop Habit Tracker had 8,100. Finch made up 49.9% of all habit tracker app searches we track, and Loop Habit Tracker accounted for 10%. When we asked ChatGPT and Google AI Overviews about habit tracker apps, Finch and Loop Habit Tracker each appeared in three of the five answers. Loop Habit Tracker was mentioned before Finch in three out of four answers that named either.

Among habit tracker apps worldwide in September 2026

Who do people search for more?

Finch, about 5 searches for every 1 for Loop Habit Tracker

Finch 40.5K searchesLoop Habit Tracker 8.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Finch in 3 of 5Loop Habit Tracker in 3 of 5

Who does AI recommend more?

Loop Habit Tracker, named ahead of Finch in 3 of 4 answers

Loop Habit Tracker first in 3Finch first in 1

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Top habit tracker apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Finch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Loop Habit Tracker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Loop Habit Tracker was listed before Finch in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Streaks1st
  2. Habitify2nd
  3. Loop Habit Tracker3rd
  4. Habitica4th
  5. HabitNow5th
  6. Finch6th
  7. Fabulous–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Streaks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Habitica4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Habitify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Finch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loop Habit Tracker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HabitNow2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fabulous0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about habit tracker apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Finch or Loop Habit Tracker more popular in search?

This chart shows how often people search Google for Finch and Loop Habit Tracker by name. Each line represents a brand's share of searches for all seven habit tracker apps we track, month by month, from English-language searches worldwide.

Finch and Loop Habit Tracker among habit tracker apps worldwide, by month

Share of searches by month for Finch, Loop Habit Tracker. The figures are in the table below the chart.

View monthly share of searches table
MonthFinchFabulousHabitNowLoop Habit TrackerHabiticaHabitifyStreaks
Oct 202550.3%18.4%5.5%6.7%4.6%10.1%4.5%
Nov 202545.1%16.5%11%7.3%5%11%4%
Dec 202542.7%19.1%5.7%10.4%4.8%12.7%4.6%
Jan 202643.8%19.6%7.2%10.7%4%10.7%3.9%
Feb 202652%15.5%8.5%8.5%4.7%6.9%3.8%
Mar 202650.7%15.1%8.3%8.3%5.6%8.3%3.7%
Apr 202652.2%12.8%8.5%8.5%4.8%8.5%4.6%
May 202650.1%15%10%8.2%5.7%6.7%4.5%
Jun 202645.8%11.2%7.5%7.5%5.1%13.7%9.2%
Jul 202650.9%15.2%6.8%10.2%5.7%6.8%4.5%
Aug 202642.5%12.7%8.5%8.5%4.8%12.7%10.4%
Sep 202649.9%12.2%10%10%6.9%6.7%4.4%

How has the Finch and Loop Habit Tracker comparison changed over the last 12 months?

3 findings
  • Finch was ahead of Loop Habit Tracker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Finch’s share of searches among habit tracker apps worldwide moved from 50.3% to 49.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Loop Habit Tracker’s share of searches among habit tracker apps worldwide moved from 6.7% to 10%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for habit tracker apps worldwide in September 2026?

2 changes
  1. In September 2026, Loop Habit Tracker overtook Habitify and Streaks to rank 4th among habit tracker apps worldwide, with 10% of the searches.

  2. In September 2026, Finch gained share of searches among habit tracker apps worldwide, from 42.5% to 49.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Finch’s and Loop Habit Tracker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Finch

1 branded search term

  • finch app

Loop Habit Tracker

1 branded search term

  • loop habit tracker

How the Brand Demand Index is measured

Other head-to-heads among habit tracker apps

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