Finch vs HabitNow:Which is more popular?
In September 2026, Finch had more branded searches than HabitNow among habit tracker apps worldwide. Finch had about 40,500 branded searches, while HabitNow had 8,100. Finch made up 49.9% of all habit tracker app searches we track, and HabitNow accounted for 10%. When we asked ChatGPT and Google AI Overviews about habit tracker apps, Finch appeared in three of the five answers and HabitNow in two. Finch and HabitNow were each mentioned first in two of the four answers that named either.
Who do people search for more?
Finch, about 5 searches for every 1 for HabitNow
Who does AI mention more?
Finch, mentioned in 3 of 5 answers, HabitNow in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top habit tracker apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Finch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HabitNow was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Finch and HabitNow were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Streaks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Habitica4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Habitify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Finch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Loop Habit Tracker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HabitNow2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fabulous0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about habit tracker apps
5 answers
Asked ChatGPT
“Which habit tracker app should I use?”
Asked ChatGPT
“What are the best habit tracker apps?”
Asked ChatGPT
“What's the best habit tracker app for building a morning routine?”
Searched Google, AI Overview
“habit tracker”
Searched Google, AI Overview
“habit tracker app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Finch or HabitNow more popular in search?
This chart shows how often people search Google for Finch and HabitNow by name. Each line represents a brand's share of searches for all seven habit tracker apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Finch, HabitNow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Finch | Fabulous | HabitNow | Loop Habit Tracker | Habitica | Habitify | Streaks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 18.4% | 5.5% | 6.7% | 4.6% | 10.1% | 4.5% |
| Nov 2025 | 45.1% | 16.5% | 11% | 7.3% | 5% | 11% | 4% |
| Dec 2025 | 42.7% | 19.1% | 5.7% | 10.4% | 4.8% | 12.7% | 4.6% |
| Jan 2026 | 43.8% | 19.6% | 7.2% | 10.7% | 4% | 10.7% | 3.9% |
| Feb 2026 | 52% | 15.5% | 8.5% | 8.5% | 4.7% | 6.9% | 3.8% |
| Mar 2026 | 50.7% | 15.1% | 8.3% | 8.3% | 5.6% | 8.3% | 3.7% |
| Apr 2026 | 52.2% | 12.8% | 8.5% | 8.5% | 4.8% | 8.5% | 4.6% |
| May 2026 | 50.1% | 15% | 10% | 8.2% | 5.7% | 6.7% | 4.5% |
| Jun 2026 | 45.8% | 11.2% | 7.5% | 7.5% | 5.1% | 13.7% | 9.2% |
| Jul 2026 | 50.9% | 15.2% | 6.8% | 10.2% | 5.7% | 6.8% | 4.5% |
| Aug 2026 | 42.5% | 12.7% | 8.5% | 8.5% | 4.8% | 12.7% | 10.4% |
| Sep 2026 | 49.9% | 12.2% | 10% | 10% | 6.9% | 6.7% | 4.4% |
How has the Finch and HabitNow comparison changed over the last 12 months?
3 findings
- Finch was ahead of HabitNow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Finch’s share of searches among habit tracker apps worldwide moved from 50.3% to 49.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, HabitNow’s share of searches among habit tracker apps worldwide moved from 5.5% to 10%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for habit tracker apps worldwide in September 2026?
2 changes
In September 2026, HabitNow overtook Habitify and Streaks to rank 3rd among habit tracker apps worldwide, with 10% of the searches.
In September 2026, Finch gained share of searches among habit tracker apps worldwide, from 42.5% to 49.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Finch’s and HabitNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among habit tracker apps
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