Brandwave

Fanatec vs Heusinkveld:Which is more popular?

In September 2026, Fanatec had more branded searches than Heusinkveld among sim racing brands worldwide. Fanatec had about 201,000 branded searches, while Heusinkveld had 8,100. Fanatec made up 20.2% of all sim racing brand searches we track, and Heusinkveld accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about sim racing brands, Fanatec appeared in two of the four answers and Heusinkveld in none.

Among sim racing brands worldwide in September 2026

Who do people search for more?

Fanatec, about 25 searches for every 1 for Heusinkveld

Fanatec 201K searchesHeusinkveld 8.1K searches

Who does AI mention more?

Fanatec, mentioned in 2 of 4 answers, Heusinkveld in 0

Fanatec in 2 of 4Heusinkveld in 0 of 4

Who does AI recommend more?

Fanatec, the only one of the two named

Fanatec first in 2Heusinkveld never named

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Top sim racing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fanatec was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Heusinkveld did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moza1st
  2. Logitech2nd
  3. Fanatec3rd
  4. Simagic4th
  5. Thrustmaster5th
  6. Simucube6th
  7. Playseat–
  8. Next Level Racing–
  9. Trak Racer–
  10. +1 more
  11. Heusinkveld–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Heusinkveld0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about sim racing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Fanatec or Heusinkveld more popular in search?

This chart shows how often people search Google for Fanatec and Heusinkveld by name. Each line represents a brand's share of searches for all 12 sim racing brands we track, month by month, from English-language searches worldwide.

Fanatec and Heusinkveld among sim racing brands worldwide, by month

Share of searches by month for Fanatec, Heusinkveld. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechFanatecMozaPlayseatSimagicThrustmasterNext Level RacingSimucubeTrak RacerSim-LabHeusinkveldAsetek SimSports
Oct 202536%25.8%6.5%6.3%6.3%5.7%4.2%4.2%2.3%1.6%0.69%0.39%
Nov 202535.1%29.1%7%5.8%5.8%5.2%3.9%3.2%2.6%1.2%0.64%0.36%
Dec 202537.9%25.8%6.4%7.7%5.2%5.6%4.2%2.8%2.3%1%0.57%0.23%
Jan 202636.4%26.2%8%6.4%5.3%5.7%4.3%2.9%2.4%1.3%0.86%0.28%
Feb 202637.1%25.2%7.7%6.2%5.1%5.6%5.1%2.8%2.8%1.5%0.83%0.27%
Mar 202635.3%25.4%7.8%6.3%6.3%5.7%5.1%2.8%2.8%1.5%0.84%0.3%
Apr 202637%26.7%8.2%5.4%5.4%4.9%4.4%2.9%2.4%1.6%0.88%0.28%
May 202638.8%24.7%8.8%5%6.1%5.6%4.1%2.7%2.2%1.2%0.66%0.27%
Jun 202636.5%24.7%8.3%5%7.4%5.6%4.1%2.7%3.3%1.5%0.66%0.26%
Jul 202641%19.8%9.1%4.9%7.3%5.4%4%2.7%3.3%1.5%0.8%0.29%
Aug 202639.3%20%10.8%4.9%6%4.6%4.9%2.7%4%1.8%0.8%0.26%
Sep 202639.8%20.2%10.9%6.1%6.1%4.6%4.1%2.7%2.7%1.8%0.81%0.23%

How has the Fanatec and Heusinkveld comparison changed over the last 12 months?

3 findings
  • Fanatec was ahead of Heusinkveld in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fanatec’s share of searches among sim racing brands worldwide moved from 25.8% to 20.2%, and its estimated monthly branded searches moved from 368K to 201K.
  • Across the 12 months ending September 2026, Heusinkveld’s share of searches among sim racing brands worldwide moved from 0.69% to 0.81%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for sim racing brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Fanatec worldwide fell 45.4% over 12 measured months, from 368K to 201K in September 2026.

  2. Estimated monthly branded searches for Heusinkveld worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fanatec’s and Heusinkveld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fanatec

1 branded search term

  • fanatec

Heusinkveld

1 branded search term

  • heusinkveld

How the Brand Demand Index is measured

Other head-to-heads among sim racing brands

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