Fade In vs Highland:Which is more popular?
In September 2026, Fade In had more branded searches than Highland among screenwriting software worldwide. Fade In had about 18,100 branded searches, while Highland had 1,000. Fade In made up 5.6% of all screenwriting software searches we track, and Highland accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about screenwriting software, Fade In appeared in all five answers and Highland in three. Fade In was mentioned before Highland in every answer.
Who do people search for more?
Fade In, about 18 searches for every 1 for Highland
Who does AI mention more?
Fade In, mentioned in every answer we collected
Who does AI recommend more?
Fade In, named ahead of Highland in every answer
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Top screenwriting software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fade In appeared in all five answers. Highland was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fade In was listed before Highland in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Final Draft1st- Fade In2nd
WriterDuet3rd
Arc Studio4th- Movie Magic Screenwriter5th
Celtx6th
Highland7th
Trelby8th- Free alternatives9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Celtx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WriterDuet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Final Draft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fade In5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Highland3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Free alternatives2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Trelby2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Movie Magic Screenwriter2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about screenwriting software
5 answers
Asked ChatGPT
“Which screenwriting software should I use?”
Asked ChatGPT
“What are the best screenwriting software options?”
Asked ChatGPT
“What's the best screenwriting software for script writing?”
Searched Google, AI Overview
“screenwriting software”
Searched Google, AI Overview
“screenplay software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fade In or Highland more popular in search?
This chart shows how often people search Google for Fade In and Highland by name. Each line represents a brand's share of searches for all nine screenwriting software we track, month by month, from English-language searches worldwide.
Share of searches by month for Fade In, Highland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Celtx | WriterDuet | Final Draft | Arc Studio | Free alternatives | Fade In | Trelby | Highland | Movie Magic Screenwriter |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 21.1% | 21.1% | 7.7% | 0.29% | 7.7% | 2.8% | 0.29% | 0.29% |
| Nov 2025 | 36.8% | 20.2% | 24.7% | 7.4% | 0.24% | 7.4% | 2.7% | 0.24% | 0.35% |
| Dec 2025 | 33.8% | 22.6% | 22.6% | 10.1% | 0.49% | 6.8% | 3% | 0.33% | 0.37% |
| Jan 2026 | 34.3% | 23.1% | 23.1% | 8.4% | 0.5% | 6.9% | 3.1% | 0.31% | 0.31% |
| Feb 2026 | 36% | 24.2% | 19.8% | 8.9% | 0.52% | 7.3% | 2.7% | 0.33% | 0.29% |
| Mar 2026 | 38.9% | 26.1% | 17.4% | 7.8% | 0.55% | 6.4% | 2.3% | 0.29% | 0.25% |
| Apr 2026 | 36% | 24.2% | 19.8% | 8.9% | 0.78% | 7.3% | 2.6% | 0.29% | 0.24% |
| May 2026 | 37.5% | 25.2% | 16.9% | 9.2% | 0.82% | 7.6% | 2.2% | 0.34% | 0.25% |
| Jun 2026 | 31.3% | 25.6% | 20.9% | 9.4% | 2.3% | 7.6% | 2.3% | 0.37% | 0.3% |
| Jul 2026 | 30.1% | 24.6% | 20.1% | 9% | 6% | 7.4% | 2.2% | 0.29% | 0.24% |
| Aug 2026 | 27.4% | 22.4% | 18.3% | 10% | 12.2% | 6.7% | 2.4% | 0.27% | 0.33% |
| Sep 2026 | 28.1% | 28.1% | 18.8% | 8.4% | 8.4% | 5.6% | 2% | 0.31% | 0.22% |
How has the Fade In and Highland comparison changed over the last 12 months?
3 findings
- Fade In was ahead of Highland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fade In’s share of searches among screenwriting software worldwide moved from 7.7% to 5.6%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Highland’s share of searches among screenwriting software worldwide moved from 0.29% to 0.31%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for screenwriting software worldwide in September 2026?
2 changes
In September 2026, Fade In lost share of searches among screenwriting software worldwide, from 6.7% to 5.6%.
In September 2026, Highland rose from 9th to 8th among screenwriting software worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fade In’s and Highland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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