How popular isFade In in search?
In September 2026, people searched for Fade In by name about 18,100 times worldwide, a 33.2% decrease from the previous year. These searches made up 5.6% of all global screenwriting software searches, placing Fade In sixth out of nine brands. These are worldwide searches for English-language branded terms.
Celtx28.1%
WriterDuet28.1%
Final Draft18.8%
Arc Studio8.4%- Free alternatives8.4%
Fade In5.6%
Trelby2%
Highland0.31%- Movie Magic Screenwriter0.22%
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Which screenwriting software compete with Fade In?
Share of searches by month for Celtx, WriterDuet, Final Draft, Arc Studio, Free alternatives, Fade In, Trelby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Celtx | WriterDuet | Final Draft | Arc Studio | Free alternatives | Fade In | Trelby | Highland | Movie Magic Screenwriter |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 21.1% | 21.1% | 7.7% | 0.29% | 7.7% | 2.8% | 0.29% | 0.29% |
| Nov 2025 | 36.8% | 20.2% | 24.7% | 7.4% | 0.24% | 7.4% | 2.7% | 0.24% | 0.35% |
| Dec 2025 | 33.8% | 22.6% | 22.6% | 10.1% | 0.49% | 6.8% | 3% | 0.33% | 0.37% |
| Jan 2026 | 34.3% | 23.1% | 23.1% | 8.4% | 0.5% | 6.9% | 3.1% | 0.31% | 0.31% |
| Feb 2026 | 36% | 24.2% | 19.8% | 8.9% | 0.52% | 7.3% | 2.7% | 0.33% | 0.29% |
| Mar 2026 | 38.9% | 26.1% | 17.4% | 7.8% | 0.55% | 6.4% | 2.3% | 0.29% | 0.25% |
| Apr 2026 | 36% | 24.2% | 19.8% | 8.9% | 0.78% | 7.3% | 2.6% | 0.29% | 0.24% |
| May 2026 | 37.5% | 25.2% | 16.9% | 9.2% | 0.82% | 7.6% | 2.2% | 0.34% | 0.25% |
| Jun 2026 | 31.3% | 25.6% | 20.9% | 9.4% | 2.3% | 7.6% | 2.3% | 0.37% | 0.3% |
| Jul 2026 | 30.1% | 24.6% | 20.1% | 9% | 6% | 7.4% | 2.2% | 0.29% | 0.24% |
| Aug 2026 | 27.4% | 22.4% | 18.3% | 10% | 12.2% | 6.7% | 2.4% | 0.27% | 0.33% |
| Sep 2026 | 28.1% | 28.1% | 18.8% | 8.4% | 8.4% | 5.6% | 2% | 0.31% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.1% | 90.5K | +22.3% | +0.7 points | |
| 2, held 2nd | 28.1% | 90.5K | +49.6% | +5.7 points | |
| 3, held 3rd | 18.8% | 60.5K | +22.2% | +0.5 points | |
| 4, moved from 5th to 4th | 8.4% | 27.1K | 0% | -1.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.4% | 27.1K | -18.1% | -3.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.6% | 18.1K | 0% | -1.1 points | |
| 7, held 7th | 2% | 6.6K | 0% | -0.4 points | |
| 8, moved from 9th to 8th | 0.31% | 1K | +38.9% | 0 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.22% | 720 | -18.2% | -0.1 pointsmoved from 8th to 9th |
1.
Celtx28.1%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
28.1%
Held 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +5.7 points.
18.8%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
8.4%
Moved from 5th to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1.6 points.
8.4%
Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -3.8 points.
6.
Fade In5.6%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
7.
Trelby2%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
8.
Highland0.31%
Moved from 9th to 8th. 1K estimated branded searches, +38.9% vs prior month. Share 0 points.
0.22%
Moved from 8th to 9th. 720 estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Fade In and its closest rivals
Every comparison with Fade In
8 comparisons
How has branded search demand for Fade In changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fade In worldwide fell from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Fade In’s share of searches among screenwriting software worldwide decreased from 7.7% to 5.6%.
- Across the 12 months ending September 2026, Fade In fell from 5th to 6th among screenwriting software worldwide.
How did search popularity change for screenwriting software worldwide in September 2026?
6 changes

In September 2026, WriterDuet gained share of searches among screenwriting software worldwide, from 22.4% to 28.1%.

In September 2026, Celtx gained share of searches among screenwriting software worldwide, from 27.4% to 28.1%.
In September 2026, Free alternatives lost share of searches among screenwriting software worldwide, from 12.2% to 8.4%.

In September 2026, Arc Studio lost share of searches among screenwriting software worldwide, from 10% to 8.4%.

In September 2026, Fade In lost share of searches among screenwriting software worldwide, from 6.7% to 5.6%.

In September 2026, Highland rose from 9th to 8th among screenwriting software worldwide.
How are Fade In’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Fade In’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fade in
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