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Facebook Gaming vs Kick:Which is more popular by branded search?

In August 2026, Kick had more branded searches than Facebook Gaming among game streaming platforms worldwide. Kick was estimated to have 368K branded searches compared to Facebook Gaming’s 33.1K, and held a 0.97% Share of Search versus Facebook Gaming’s 0.09%. These are worldwide searches for English-language branded terms.

Share of Search among game streaming platforms worldwide in August 2026Which is more popular in search, Facebook Gaming or Kick?
Facebook Gaming0.09%33.1K searches
vs
Kick0.97%368K searches
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Which is more popular in search, Facebook Gaming or Kick?

Compare the game streaming platforms creators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Facebook Gaming and Kick among game streaming platforms worldwide, by month

Share of Search by month for Kick, Facebook Gaming. The figures are in the table below the chart.

View monthly share of search table
MonthTwitchKickYouTube GamingFacebook GamingTrovoDLive
Oct 202598.5%0.44%0.44%0.11%0.2%0.29%
Nov 202598.3%0.53%0.53%0.11%0.2%0.29%
Dec 202598.3%0.53%0.53%0.13%0.2%0.29%
Jan 202698.4%0.53%0.44%0.13%0.2%0.29%
Feb 202698.6%0.54%0.36%0.11%0.16%0.24%
Mar 202698.4%0.53%0.44%0.13%0.16%0.29%
Apr 202698.2%0.79%0.44%0.11%0.13%0.29%
May 202698.3%0.8%0.53%0.11%0.13%0.11%
Jun 202698.5%0.8%0.44%0.11%0.11%0.07%
Jul 202698.7%0.65%0.36%0.11%0.11%0.06%
Aug 202698.4%0.97%0.36%0.09%0.09%0.05%
Sep 2026——————

How has the Facebook Gaming and Kick comparison changed over the last 12 months?

How did search popularity change for game streaming platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Kick worldwide rose 123% over 11 measured months, from 165K to 368K in August 2026.

  2. Estimated monthly branded searches for Facebook Gaming worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Facebook Gaming’s and Kick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Facebook Gaming

1 branded search term

  • facebook gaming

Kick

1 branded search term

  • kick streaming

How the Brand Demand Index is measured

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