Extole vs Friendbuy:Which is more popular by branded search?
In August 2026, Extole and Friendbuy were level on Share of Search among referral marketing platforms worldwide, with an estimated 1.3K versus 1.4K branded searches, at 12% and 12.2% estimated Share of Search. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Extole or Friendbuy?
Compare software for customer referral programs and measurable word-of-mouth growth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Friendbuy, Extole. The figures are in the table below the chart.
View monthly share of search table
| Month | Mention Me | Talkable | ReferralCandy | Friendbuy | Extole |
|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 20% | 24.8% | 8.6% | 16.1% |
| Nov 2025 | 34.5% | 17.7% | 23.1% | 9.7% | 15% |
| Dec 2025 | 30.6% | 19.6% | 25.5% | 10.6% | 13.7% |
| Jan 2026 | 43.6% | 15.3% | 19.8% | 8.3% | 12.9% |
| Feb 2026 | 75.9% | 6.5% | 8.5% | 3.5% | 5.6% |
| Mar 2026 | 58.4% | 11.2% | 14.7% | 6.1% | 9.6% |
| Apr 2026 | 50.5% | 14.4% | 14.9% | 7.8% | 12.3% |
| May 2026 | 51.4% | 14.7% | 15.3% | 8.2% | 10.3% |
| Jun 2026 | 46.4% | 16.2% | 14.2% | 12.1% | 11.2% |
| Jul 2026 | 46.5% | 13.8% | 14.3% | 11.5% | 13.8% |
| Aug 2026 | 48.8% | 14.6% | 12.5% | 12.2% | 12% |
| Sep 2026 | — | — | — | — | — |
How has the Extole and Friendbuy comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Friendbuy took it in June 2026, Extole took it in July 2026, Friendbuy took it in August 2026.
- Across the 11 months ending August 2026, Extole’s estimated Share of Search among referral marketing platforms worldwide moved from 16.1% to 12%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Friendbuy’s estimated Share of Search among referral marketing platforms worldwide moved from 8.6% to 12.2%, and its estimated monthly branded searches moved from 1K to 1.4K.
How did search popularity change for referral marketing platforms worldwide in August 2026?
3 changes
In August 2026, Talkable overtook Extole to rank 2nd among referral marketing platforms worldwide, at 14.6%.
In August 2026, Friendbuy overtook Extole to rank 4th among referral marketing platforms worldwide, at 12.2%.
In August 2026, Extole lost estimated Share of Search among referral marketing platforms worldwide, from 13.8% to 12%.
How each brand is measured
Brandwave collects information about searches that people make online using Extole’s and Friendbuy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.