Brandwave

Exa vs Firecrawl:Which is more popular?

In September 2026, Firecrawl had more branded searches than Exa among search API platforms worldwide. Firecrawl had about 135,000 branded searches, while Exa had 21,400. Firecrawl made up 26.2% of all search API platform searches we track, and Exa accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about search API platforms, Exa and Firecrawl each appeared in three of the five answers. Exa was mentioned before Firecrawl in three out of four answers that named either.

Among search API platforms worldwide in September 2026

Who do people search for more?

Firecrawl, about 6 searches for every 1 for Exa

Firecrawl 135K searchesExa 21.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Exa in 3 of 5Firecrawl in 3 of 5

Who does AI recommend more?

Exa, named ahead of Firecrawl in 3 of 4 answers

Exa first in 3Firecrawl first in 1

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Top search API platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Exa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Firecrawl was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Exa was listed before Firecrawl in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tavily1st
  2. SerpApi1st
  3. Exa3rd
  4. Serper4th
  5. Brave Search API5th
  6. Firecrawl6th
  7. Algolia7th
  8. Typesense8th
  9. Meilisearch9th
  10. Elastic10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SerpApi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Firecrawl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tavily3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brave Search API3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Exa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Serper3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Algolia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meilisearch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Typesense1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elastic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about search API platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Exa or Firecrawl more popular in search?

This chart shows how often people search Google for Exa and Firecrawl by name. Each line represents a brand's share of searches for all 11 search API platforms we track, month by month, from English-language searches worldwide.

Exa and Firecrawl among search API platforms worldwide, by month

Share of searches by month for Firecrawl, Exa. The figures are in the table below the chart.

View monthly share of searches table
MonthFirecrawlTavilySerpApiOpenSearchAlgoliaBrave Search APIExaMeilisearchSerperTypesenseElastic
Oct 202518.6%12.4%18.6%15.2%13.5%2.5%3.2%6.8%1.8%3.7%3.7%
Nov 202516.2%13.2%19.8%16.2%14.2%2.6%2.8%5.9%2%3.2%3.9%
Dec 202518.8%12.6%23%12.6%11.2%2.1%6.4%5.6%1.6%3.1%3.1%
Jan 202621.9%14.7%18%12%10.6%6.6%5.3%4.4%1.6%2.4%2.6%
Feb 202618.8%18.8%15.4%10.3%7.5%15.4%3.8%3.8%1.7%2.1%2.3%
Mar 202622.9%22.9%12.6%8.4%7.4%12.6%3.4%3.8%2%2.1%2%
Apr 202630%20.2%13.5%9%7.9%6%3.9%3.3%1.9%2.2%2%
May 202627.9%22.8%12.5%10.2%7.3%5.6%4.2%3.8%1.9%2%1.8%
Jun 202628.2%23.1%12.6%10.3%7.4%4.6%4.2%3.8%2%2.1%1.7%
Jul 202625.9%21.1%14.2%11.6%8.3%5.2%3.9%3.5%2.4%2.3%1.7%
Aug 202631.8%21.2%11.7%9.5%8.3%4.3%4.1%3.5%2%1.9%1.7%
Sep 202626.2%21.4%14.4%11.8%8.3%4.3%4.2%3.5%2.4%1.9%1.6%

How has the Exa and Firecrawl comparison changed over the last 12 months?

3 findings
  • Firecrawl was ahead of Exa in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Exa’s share of searches among search API platforms worldwide moved from 3.2% to 4.2%, and its estimated monthly branded searches moved from 12.8K to 21.4K.
  • Across the 12 months ending September 2026, Firecrawl’s share of searches among search API platforms worldwide moved from 18.6% to 26.2%, and its estimated monthly branded searches moved from 74K to 135K.

How did search popularity change for search API platforms worldwide in September 2026?

2 changes
  1. In September 2026, Firecrawl lost share of searches among search API platforms worldwide, from 31.8% to 26.2%.

  2. Estimated monthly branded searches for Exa worldwide rose 67.2% over 12 measured months, from 12.8K to 21.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Exa’s and Firecrawl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Exa

2 branded search terms

  • exa ai
  • exa search

Firecrawl

1 branded search term

  • firecrawl

How the Brand Demand Index is measured

Other head-to-heads among search API platforms

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