Equifax vs The Credit Pros:Which is more popular?
In September 2026, Equifax had more branded searches than The Credit Pros among credit repair services worldwide. Equifax had about 1.5 million branded searches, while The Credit Pros had 14,800. Equifax made up 18.5% of all credit repair service searches we track, and The Credit Pros accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about credit repair services, Equifax appeared in three of the five answers and The Credit Pros in two. Equifax and The Credit Pros were each mentioned first in two of the four answers.
Who do people search for more?
Equifax, about 101 searches for every 1 for The Credit Pros
Who does AI mention more?
Equifax, mentioned in 3 of 5 answers, The Credit Pros in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top credit repair services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Equifax was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. The Credit Pros was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Equifax and The Credit Pros were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Credit Saint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Experian3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Equifax3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TransUnion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Credit Pros2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Credit Karma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Credit Sesame0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lexington Law0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about credit repair services
5 answers
Asked ChatGPT
“Which credit repair service should I hire?”
Asked ChatGPT
“What are the best credit repair services?”
Asked ChatGPT
“What's the best credit repair service for a poor credit report?”
Searched Google, AI Overview
“credit repair company”
Searched Google, AI Overview
“fix credit score”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Equifax or The Credit Pros more popular in search?
This chart shows how often people search Google for Equifax and The Credit Pros by name. Each line represents a brand's share of searches for all eight credit repair services we track, month by month, from English-language searches worldwide.
Share of searches by month for Equifax, The Credit Pros. The figures are in the table below the chart.
View monthly share of searches table
| Month | Credit Karma | Experian | Equifax | TransUnion | Credit Sesame | Lexington Law | The Credit Pros | Credit Saint |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 34.9% | 15.6% | 12.7% | 1.1% | 0.28% | 0.15% | 0.15% |
| Nov 2025 | 38.4% | 31.4% | 17.2% | 11.4% | 1% | 0.31% | 0.17% | 0.14% |
| Dec 2025 | 33.7% | 33.7% | 18.5% | 12.3% | 1.1% | 0.27% | 0.18% | 0.15% |
| Jan 2026 | 35% | 35% | 15.7% | 12.7% | 1.1% | 0.23% | 0.15% | 0.15% |
| Feb 2026 | 35% | 35% | 15.6% | 12.7% | 1.1% | 0.23% | 0.19% | 0.15% |
| Mar 2026 | 38.4% | 31.4% | 17.2% | 11.4% | 1% | 0.25% | 0.17% | 0.17% |
| Apr 2026 | 35% | 35% | 15.7% | 12.7% | 0.95% | 0.23% | 0.19% | 0.19% |
| May 2026 | 35.8% | 35.8% | 16.1% | 10.7% | 0.97% | 0.24% | 0.19% | 0.16% |
| Jun 2026 | 35.9% | 35.9% | 16.1% | 10.7% | 0.97% | 0.19% | 0.19% | 0.16% |
| Jul 2026 | 35.9% | 35.9% | 16.1% | 10.7% | 0.79% | 0.19% | 0.19% | 0.16% |
| Aug 2026 | 35.1% | 35.1% | 15.7% | 12.8% | 0.78% | 0.19% | 0.16% | 0.16% |
| Sep 2026 | 33.8% | 33.8% | 18.5% | 12.3% | 0.91% | 0.27% | 0.18% | 0.15% |
How has the Equifax and The Credit Pros comparison changed over the last 12 months?
3 findings
- Equifax was ahead of The Credit Pros in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Equifax’s share of searches among credit repair services worldwide moved from 15.6% to 18.5%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, The Credit Pros’ share of searches among credit repair services worldwide moved from 0.15% to 0.18%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for credit repair services worldwide in September 2026?
2 changes
In September 2026, Equifax gained share of searches among credit repair services worldwide, from 15.7% to 18.5%.
In September 2026, The Credit Pros rose from 8th to 7th among credit repair services worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Equifax’s and The Credit Pros’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Equifax
1 branded search term
- equifax
The Credit Pros
2 branded search terms
- credit pros
- the credit pros
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