Brandwave

Ensure vs Koia:Which is more popular?

In October 2026, Ensure had more branded searches than Koia among protein shake brands worldwide. Ensure had about 80,700 branded searches, while Koia had 14,800. Ensure made up 9.1% of all protein shake brand searches we track, and Koia accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about protein shake brands, Koia appeared in two of the five answers and Ensure in none.

Among protein shake brands worldwide in October 2026

Who do people search for more?

Ensure, about 5 searches for every 1 for Koia

Ensure 80.7K searchesKoia 14.8K searches

Who does AI mention more?

Koia, mentioned in 2 of 5 answers, Ensure in 0

Koia in 2 of 5Ensure in 0 of 5

Who does AI recommend more?

Koia, the only one of the two named

Koia first in 2Ensure never named

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Top protein shake brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Koia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ensure did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fairlife1st
  2. Premier Protein2nd
  3. OWYN3rd
  4. Quest Nutrition4th
  5. Koia5th
  6. Muscle Milk6th
  7. Ensure–
  8. Oikos–
  9. Orgain–
  10. Slate Milk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fairlife5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OWYN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Koia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muscle Milk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quest Nutrition1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ensure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oikos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slate Milk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein shake brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Ensure or Koia more popular in search?

This chart shows how often people search Google for Ensure and Koia by name. Each line represents a brand's share of searches for all ten protein shake brands we track, month by month, from English-language searches worldwide.

Ensure and Koia among protein shake brands worldwide, by month

Share of searches by month for Ensure, Koia. The figures are in the table below the chart.

View monthly share of searches table
MonthFairlifePremier ProteinEnsureOikosOWYNMuscle MilkOrgainQuest NutritionKoiaSlate Milk
Nov 202538.7%19.4%7.5%8.7%7.2%7.2%3.9%4.4%2.1%0.95%
Dec 202539.3%19.8%7.6%7.3%7.3%7.3%4.9%3.6%2.2%0.79%
Jan 202636.5%22.3%6.7%10.1%8.2%5.5%4.5%3.8%1.6%0.73%
Feb 202633.7%20.7%7.6%13.8%7.6%6.2%4.2%3.5%1.9%0.68%
Mar 202635.2%21.9%6.6%12%9.9%5.4%3.6%3.1%1.6%0.72%
Apr 202635.8%21.7%7.7%9.7%7.9%6.5%4.3%3.7%1.9%0.71%
May 202632.5%29.2%6.8%8.8%7.2%5.9%3.9%3.3%1.8%0.64%
Jun 202634.2%31.4%7.1%7.7%6.3%5.2%3.4%2.7%1.5%0.46%
Jul 202635.5%26.2%8.4%9.6%6.4%5.3%3.5%3%1.6%0.47%
Aug 202635.6%26.2%7.3%9.6%6.4%6.4%3.5%2.8%1.6%0.47%
Sep 202640.5%20.4%8.4%9.1%6.1%6.1%4.1%2.8%1.8%0.54%
Oct 202637.5%22.6%9.1%8.3%6.8%5.6%4.6%3.4%1.7%0.49%

How has branded search for Ensure and Koia changed worldwide over the last 12 months?

3 findings
  • Ensure was ahead of Koia in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Ensure’s share of searches among protein shake brands worldwide moved from 7.5% to 9.1%, and its estimated monthly branded searches moved from 42.4K to 80.7K.
  • Across the 12 months ending October 2026, Koia’s share of searches among protein shake brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for protein shake brands worldwide in October 2026?

2 changes

  1. In October 2026, Ensure overtook Oikos to rank 3rd among protein shake brands worldwide, with 9.1% of the searches.

  2. Estimated monthly branded searches for Koia worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in October 2026.

How are Ensure’s and Koia’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ensure’s and Koia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ensure

3 branded search terms

  • ensure max protein
  • ensure protein shake
  • ensure shake

Koia

1 branded search term

  • koia

How the Brand Demand Index is measured

Other head-to-heads among protein shake brands

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