Brandwave

EMU Australia vs Vionic:Which is more popular?

In September 2026, Vionic had more branded searches than EMU Australia among slipper brands worldwide. Vionic had about 14,800 branded searches, while EMU Australia had 2,400. Vionic made up 1.7% of all slipper brand searches we track, and EMU Australia accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about slipper brands, Vionic appeared in two of the five answers and EMU Australia in none.

Among slipper brands worldwide in September 2026

Who do people search for more?

Vionic, about 6 searches for every 1 for EMU Australia

Vionic 14.8K searchesEMU Australia 2.4K searches

Who does AI mention more?

Vionic, mentioned in 2 of 5 answers, EMU Australia in 0

Vionic in 2 of 5EMU Australia in 0 of 5

Who does AI recommend more?

Vionic, the only one of the two named

Vionic first in 2EMU Australia never named

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Top slipper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vionic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. EMU Australia did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UGG1st
  2. Dearfoams2nd
  3. L.L.Bean3rd
  4. Vionic4th
  5. Minnetonka5th
  6. Isotoner6th
  7. Glerups7th
  8. Birkenstock8th
  9. Haflinger8th
  10. +3 more
  11. EMU Australia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dearfoams4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haflinger2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L.L.Bean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vionic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birkenstock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bombas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glerups1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isotoner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about slipper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is EMU Australia or Vionic more popular in search?

This chart shows how often people search Google for EMU Australia and Vionic by name. Each line represents a brand's share of searches for all 13 slipper brands we track, month by month, from English-language searches worldwide.

EMU Australia and Vionic among slipper brands worldwide, by month

Share of searches by month for Vionic, EMU Australia. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGBirkenstockBombasGlerupsHaflingerL.L.BeanVionicDearfoamsIsotonerMinnetonkaMahabisGiessweinEMU Australia
Oct 202570.4%9.5%7.7%2.9%1.6%2.3%1.6%0.85%0.85%1.3%0.46%0.38%0.25%
Nov 202572.6%5.3%11.9%2%1.3%2.4%1.1%0.72%0.59%1.3%0.32%0.32%0.17%
Dec 202567.9%5%13.6%2.7%1.5%4.1%1.2%1%0.67%1.5%0.3%0.25%0.16%
Jan 202659.8%9.8%12%4.4%2.4%4.4%2%1.3%1.1%1.6%0.59%0.48%0.21%
Feb 202659.4%14.5%9.8%4.4%2%2.9%2%1.1%1.1%1.6%0.71%0.48%0.21%
Mar 202656%20.6%7.5%4.1%1.8%2.3%2.3%1%1.2%1.5%0.82%0.44%0.37%
Apr 202650.1%22.4%8.2%5.5%2.5%2%3%1.1%1.3%1.3%1.3%0.59%0.59%
May 202649%26.9%6.6%4.4%2.4%1.6%2.9%1.3%1.3%1.1%1.3%0.48%0.72%
Jun 202646.6%31.3%6.3%3.4%2.3%1.5%2.8%1%1.5%1.3%1%0.44%0.56%
Jul 202651.6%28.3%5.7%3.1%2.1%1.4%2.5%1.1%1.4%0.92%0.92%0.34%0.5%
Aug 202658.5%21.5%6.4%3.5%1.9%1.6%1.9%0.86%1.3%1%0.86%0.3%0.3%
Sep 202664.9%15.9%5.8%3.9%1.7%1.7%1.7%0.96%0.96%0.96%0.64%0.34%0.28%

Vionic and EMU Australia sell other things too, so only their searches that name this product count here, like “vionic slippers”.

How has the EMU Australia and Vionic comparison changed over the last 12 months?

3 findings
  • Vionic was ahead of EMU Australia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EMU Australia’s share of searches among slipper brands worldwide moved from 0.25% to 0.28%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
  • Across the 12 months ending September 2026, Vionic’s share of searches among slipper brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

How did search popularity change for slipper brands worldwide in September 2026?

2 changes

  1. Vionic’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.7% in September 2026.

  2. In September 2026, EMU Australia fell from 12th to 13th among slipper brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EMU Australia’s and Vionic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EMU Australia

1 branded search term

  • emu slippers

Vionic

1 branded search term

  • vionic slippers

How the Brand Demand Index is measured

Other head-to-heads among slipper brands

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