Brandwave

Elite Archery vs Mathews:Which is more popular?

In September 2026, Mathews had more branded searches than Elite Archery among archery brands worldwide. Mathews had about 49,500 branded searches, while Elite Archery had 9,900. Mathews made up 23.2% of all archery brand searches we track, and Elite Archery accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about archery brands, Mathews appeared in three of the five answers and Elite Archery in two. Mathews was mentioned before Elite Archery in every answer that named either.

Among archery brands worldwide in September 2026

Who do people search for more?

Mathews, about 5 searches for every 1 for Elite Archery

Mathews 49.5K searchesElite Archery 9.9K searches

Who does AI mention more?

Mathews, mentioned in 3 of 5 answers, Elite Archery in 2

Mathews in 3 of 5Elite Archery in 2 of 5

Who does AI recommend more?

Mathews, named ahead of Elite Archery in 3 of 3 answers

Mathews first in 3Elite Archery never first

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Top archery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mathews was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Elite Archery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mathews was listed before Elite Archery in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hoyt1st
  2. Mathews2nd
  3. PSE3rd
  4. Bear Archery4th
  5. Samick5th
  6. Bowtech6th
  7. Win & Win7th
  8. Elite Archery8th
  9. Easton9th
  10. Barnett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bear Archery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoyt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mathews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samick3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowtech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elite Archery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Win & Win2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about archery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Elite Archery or Mathews more popular in search?

This chart shows how often people search Google for Elite Archery and Mathews by name. Each line represents a brand's share of searches for all ten archery brands we track, month by month, from English-language searches worldwide.

Elite Archery and Mathews among archery brands worldwide, by month

Share of searches by month for Mathews, Elite Archery. The figures are in the table below the chart.

View monthly share of searches table
MonthMathewsBarnettBear ArcheryHoytPSEBowtechElite ArcheryEastonWin & WinSamick
Oct 202522.4%15%15%15%16.4%8.2%5.5%2%0.34%0.22%
Nov 202526.9%12.1%14.7%18%13.2%8.1%4.4%2%0.39%0.25%
Dec 202523%15.4%15.4%15.4%13.8%8.4%4.6%3.1%0.56%0.42%
Jan 202619.1%10.5%15.7%15.7%15.6%12.8%5.7%3.8%0.69%0.43%
Feb 202617.6%9.6%14.4%17.6%16%11.7%6.4%5.2%0.88%0.55%
Mar 202617.6%9.6%17.6%14.4%16%11.7%6.4%5.2%0.95%0.48%
Apr 202617.1%9.4%17.1%14%15.6%14%6.2%5.1%0.93%0.65%
May 202617.3%9.5%17.3%14.2%15.8%11.6%7.7%5.2%0.87%0.62%
Jun 202618.7%10.2%15.2%15.2%13.9%12.5%8.3%4.5%0.88%0.55%
Jul 202618.9%10.3%15.5%15.5%15.3%12.6%6.9%3.8%0.73%0.45%
Aug 202623%12.6%15.4%15.4%13.8%10.3%5.6%3.1%0.46%0.3%
Sep 202623.2%15.5%15.5%15.5%13.9%8.5%4.6%2.5%0.56%0.3%

How has the Elite Archery and Mathews comparison changed over the last 12 months?

3 findings
  • Mathews was ahead of Elite Archery in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elite Archery’s share of searches among archery brands worldwide moved from 5.5% to 4.6%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Mathews’ share of searches among archery brands worldwide moved from 22.4% to 23.2%, and its estimated monthly branded searches moved from 74K to 49.5K.

How did search popularity change for archery brands worldwide in September 2026?

2 changes

  1. In September 2026, Elite Archery lost share of searches among archery brands worldwide, from 5.6% to 4.6%.

  2. Mathews’ share of searches among archery brands worldwide has gained ground for 3 months in a row, from 18.7% to 23.2% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Elite Archery’s and Mathews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elite Archery

1 branded search term

  • elite archery

Mathews

1 branded search term

  • mathews bow

How the Brand Demand Index is measured

Other head-to-heads among archery brands

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