EKR vs FH Group:Which is more popular?
In September 2026, EKR had more branded searches than FH Group among car seat cover brands worldwide. EKR had about 12,100 branded searches, while FH Group had 1,600. EKR made up 8.5% of all car seat cover brand searches we track, and FH Group accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about car seat cover brands, EKR appeared in three of the four answers and FH Group in one. EKR was mentioned before FH Group in every answer that named either.
Who do people search for more?
EKR, about 8 searches for every 1 for FH Group
Who does AI mention more?
EKR, mentioned in 3 of 4 answers, FH Group in 1
Who does AI recommend more?
EKR, named ahead of FH Group in 2 of 2 answers
Follow EKR vs FH Group and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car seat cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, EKR was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. FH Group was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. EKR was listed before FH Group in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Covercraft1st- EKR2nd
Wet Okole3rd
Carhartt4th
FH Group5th
BDK–- Gorla–
Leader Accessories–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Covercraft4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- EKR3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Carhartt3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wet Okole2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FH Group1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BDK0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Gorla0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Leader Accessories0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car seat cover brands
4 answers
Asked ChatGPT
“Which car seat cover brand should I buy?”
Asked ChatGPT
“What are the best car seat cover brands?”
Asked ChatGPT
“What's the best car seat cover brand for a protected interior?”
Searched Google, AI Overview
“car seat covers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“leather seat covers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is EKR or FH Group more popular in search?
This chart shows how often people search Google for EKR and FH Group by name. Each line represents a brand's share of searches for all eight car seat cover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for EKR, FH Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | BDK | Gorla | Covercraft | EKR | Wet Okole | FH Group | Carhartt | Leader Accessories |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 34.4% | 12.6% | 4.6% | 3.8% | 1.1% | 1.1% | 0.33% |
| Nov 2025 | 51.9% | 23.2% | 12.7% | 5.7% | 3.8% | 1.1% | 1.3% | 0.34% |
| Dec 2025 | 49.3% | 22.1% | 14.7% | 5.4% | 5.4% | 1.3% | 1.5% | 0.26% |
| Jan 2026 | 47.4% | 25.9% | 14.2% | 5.2% | 4.2% | 1.3% | 1.5% | 0.31% |
| Feb 2026 | 50.7% | 22.7% | 15.2% | 5.5% | 3.7% | 1.1% | 0.84% | 0.27% |
| Mar 2026 | 50.7% | 22.7% | 15.2% | 5.5% | 3.7% | 1.1% | 0.89% | 0.27% |
| Apr 2026 | 45.5% | 24.9% | 16.7% | 7.4% | 3.3% | 1.2% | 0.75% | 0.29% |
| May 2026 | 44.8% | 24.5% | 16.4% | 9% | 3.3% | 0.96% | 0.74% | 0.36% |
| Jun 2026 | 45.4% | 20.3% | 20.3% | 9.1% | 2.7% | 0.98% | 0.75% | 0.44% |
| Jul 2026 | 45.4% | 20.3% | 20.3% | 9.1% | 2.7% | 1.2% | 0.66% | 0.36% |
| Aug 2026 | 47.6% | 14.2% | 21.3% | 11.6% | 2.8% | 1.3% | 0.79% | 0.38% |
| Sep 2026 | 51.7% | 23.1% | 12.6% | 8.5% | 2% | 1.1% | 0.7% | 0.27% |
How has the EKR and FH Group comparison changed over the last 12 months?
3 findings
- EKR was ahead of FH Group in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EKR’s share of searches among car seat cover brands worldwide moved from 4.6% to 8.5%, and its estimated monthly branded searches moved from 6.6K to 12.1K.
- Across the 12 months ending September 2026, FH Group’s share of searches among car seat cover brands worldwide held steady at 1.1%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for car seat cover brands worldwide in September 2026?
1 change
In September 2026, EKR lost share of searches among car seat cover brands worldwide, from 11.6% to 8.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EKR’s and FH Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car seat cover brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.