Eduard vs Trumpeter:Which is more popular?
In October 2026, Eduard had more branded searches than Trumpeter among model kit manufacturers worldwide. Eduard had about 5,120 branded searches, while Trumpeter had 4,530. Eduard made up 1.4% of all model kit manufacturer searches we track, and Trumpeter accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about model kit manufacturers, Eduard appeared in three of the four answers and Trumpeter in one. Eduard was mentioned before Trumpeter in every answer that named either.
Who do people search for more?
Eduard, about 13% more searches than Trumpeter
Who does AI mention more?
Eduard, mentioned in 3 of 4 answers, Trumpeter in 1
Who does AI recommend more?
Eduard, named ahead of Trumpeter in 3 of 3 answers
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Top model kit manufacturers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Eduard was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Trumpeter was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Eduard was listed before Trumpeter in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tamiya4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Revell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Airfix3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Eduard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bandai3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hasegawa1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Italeri1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trumpeter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about model kit manufacturers
4 answers
Asked ChatGPT
“Which model kit manufacturer should I buy?”
Asked ChatGPT
“What are the best model kit manufacturer brands?”
Asked ChatGPT
“What's the best model kit manufacturer for a hobbyist?”
Searched Google, AI Overview
“scale model kits”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hobby model kits”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for Eduard, Trumpeter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tamiya | Revell | Hasegawa | Airfix | Italeri | Eduard | Trumpeter | Bandai |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 44.9% | 20.2% | 9.1% | 16.5% | 6.1% | 1.4% | 0.82% | 0.98% |
| Dec 2025 | 45.5% | 20.5% | 9.2% | 13.7% | 7.5% | 1.4% | 1% | 1.2% |
| Jan 2026 | 45.7% | 16.8% | 9.2% | 16.8% | 7.5% | 1.7% | 1.1% | 1.2% |
| Feb 2026 | 47.4% | 17.4% | 9.5% | 14.2% | 7.8% | 1.5% | 1.3% | 1% |
| Mar 2026 | 47.1% | 17.3% | 9.5% | 14.1% | 7.7% | 1.7% | 1.3% | 1.3% |
| Apr 2026 | 49.5% | 14.9% | 9.9% | 14.9% | 6.7% | 1.5% | 1.3% | 1.3% |
| May 2026 | 50% | 15% | 10% | 12.3% | 8.2% | 1.9% | 1.4% | 1.3% |
| Jun 2026 | 53.3% | 13.1% | 8.8% | 13.1% | 7.2% | 2% | 1.4% | 1.2% |
| Jul 2026 | 52.1% | 15.6% | 8.6% | 12.8% | 7% | 1.6% | 1.2% | 1.1% |
| Aug 2026 | 50.7% | 15.2% | 10.2% | 12.4% | 6.8% | 1.9% | 1.4% | 1.4% |
| Sep 2026 | 50.8% | 15.3% | 10.2% | 12.5% | 6.8% | 1.9% | 1.4% | 1.1% |
| Oct 2026 | 46.4% | 17% | 13.9% | 11.4% | 7.6% | 1.4% | 1.3% | 1% |
How has branded search for Eduard and Trumpeter changed worldwide over the last 12 months?
3 findings
- Eduard was ahead of Trumpeter in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Eduard’s share of searches among model kit manufacturers worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 6.1K to 5.1K.
- Across the 12 months ending October 2026, Trumpeter’s share of searches among model kit manufacturers worldwide moved from 0.82% to 1.3%, and its estimated monthly branded searches moved from 3.7K to 4.5K.
How did search popularity change for model kit manufacturers worldwide in October 2026?
2 changes
How are Eduard’s and Trumpeter’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Eduard’s and Trumpeter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among model kit manufacturers
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