Brandwave

How popular isEduard?

In October 2026, people searched for Eduard by name about 5,120 times worldwide, a 16.3% decrease from the previous year. These searches made up 1.4% of all global model kit manufacturer searches, placing Eduard sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about model kit manufacturers, Eduard appeared in three of the four answers and was the fifth most recommended of the eight.

Search and AI answers in October 2026

Eduard is the sixth most searched of 8 competitors and the fifth most recommended in the AI answers we collected.

  1. TamiyaShare of searches 46.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. RevellShare of searches 17%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  3. HasegawaShare of searches 13.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. AirfixShare of searches 11.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. EduardShare of searches 1.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

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Top model kit manufacturers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Eduard was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Eduard is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tamiya1st
  2. Bandai2nd
  3. Airfix3rd
  4. Revell4th
  5. Eduard5th
  6. Hasegawa6th
  7. Trumpeter7th
  8. Italeri8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tamiya4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Revell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Airfix3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eduard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bandai3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hasegawa1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Italeri1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trumpeter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about model kit manufacturers

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Eduard compared with other model kit manufacturers worldwide?

Eduard against model kit manufacturers worldwide, by month

Share of searches by month for Tamiya, Revell, Hasegawa, Airfix, Italeri, Eduard. The figures are in the table below the chart.

View monthly share of searches table
MonthTamiyaRevellHasegawaAirfixItaleriEduardTrumpeterBandai
Nov 202544.9%20.2%9.1%16.5%6.1%1.4%0.82%0.98%
Dec 202545.5%20.5%9.2%13.7%7.5%1.4%1%1.2%
Jan 202645.7%16.8%9.2%16.8%7.5%1.7%1.1%1.2%
Feb 202647.4%17.4%9.5%14.2%7.8%1.5%1.3%1%
Mar 202647.1%17.3%9.5%14.1%7.7%1.7%1.3%1.3%
Apr 202649.5%14.9%9.9%14.9%6.7%1.5%1.3%1.3%
May 202650%15%10%12.3%8.2%1.9%1.4%1.3%
Jun 202653.3%13.1%8.8%13.1%7.2%2%1.4%1.2%
Jul 202652.1%15.6%8.6%12.8%7%1.6%1.2%1.1%
Aug 202650.7%15.2%10.2%12.4%6.8%1.9%1.4%1.4%
Sep 202650.8%15.3%10.2%12.5%6.8%1.9%1.4%1.1%
Oct 202646.4%17%13.9%11.4%7.6%1.4%1.3%1%

  1. 1.Tamiya

    46.4%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -4.5 points.

  2. 2.Revell

    17%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  3. 3.Hasegawa

    13.9%

    Moved from 4th to 3rd. 49.5K estimated branded searches, +49.5% vs prior month. Share +3.7 points.

  4. 4.Airfix

    11.4%

    Moved from 3rd to 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Italeri

    7.6%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.

  6. 6.Eduard

    1.4%

    Held 6th. 5.1K estimated branded searches, -16.3% vs prior month. Share -0.4 points.

  7. 7.Trumpeter

    1.3%

    Held 7th. 4.5K estimated branded searches, +0.22% vs prior month. Share -0.1 points.

  8. 8.Bandai

    1%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Bandai sells other things too, so only its searches that name this product count here, like “bandai model kit”.

Compare popularity between Eduard and its closest rivals

Every comparison with Eduard

7 comparisons

How has branded search demand for Eduard changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Eduard worldwide fell from 6.1K to 5.1K.
  • Across the 12 months ending October 2026, Eduard’s share of searches among model kit manufacturers worldwide held steady at 1.4%.

How did search popularity change for model kit manufacturers worldwide in October 2026?

6 changes

  1. In October 2026, Hasegawa overtook Airfix to rank 3rd among model kit manufacturers worldwide, with 13.9% of the searches.

  2. In October 2026, Revell gained share of searches among model kit manufacturers worldwide, from 15.3% to 17%.

  3. In October 2026, Italeri gained share of searches among model kit manufacturers worldwide, from 6.8% to 7.6%.

  4. In October 2026, Tamiya lost share of searches among model kit manufacturers worldwide, from 50.8% to 46.4%.

  5. In October 2026, Airfix lost share of searches among model kit manufacturers worldwide, from 12.5% to 11.4%.

  6. Estimated monthly branded searches for Trumpeter worldwide rose 22.8% over 12 measured months, from 3.7K to 4.5K in October 2026.

How are Eduard’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eduard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eduard model kits
  • eduard models

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How the Brand Demand Index is measured

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