Revell vs Tamiya:Which is more popular?
In October 2026, Tamiya had more branded searches than Revell among model kit manufacturers worldwide. Tamiya had about 165,000 branded searches, while Revell had 60,500. Tamiya made up 46.4% of all model kit manufacturer searches we track, and Revell accounted for 17%. When we asked ChatGPT and Google AI Overviews about model kit manufacturers, both Revell and Tamiya appeared in all four answers. Tamiya was mentioned before Revell in every answer.
Who do people search for more?
Tamiya, about 3 searches for every 1 for Revell
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Tamiya, named ahead of Revell in every answer
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Top model kit manufacturers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Revell and Tamiya showed up in all four answers. Tamiya was listed before Revell in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tamiya4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Revell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Airfix3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Eduard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bandai3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hasegawa1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Italeri1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trumpeter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about model kit manufacturers
4 answers
Asked ChatGPT
“Which model kit manufacturer should I buy?”
Asked ChatGPT
“What are the best model kit manufacturer brands?”
Asked ChatGPT
“What's the best model kit manufacturer for a hobbyist?”
Searched Google, AI Overview
“scale model kits”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hobby model kits”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for Tamiya, Revell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tamiya | Revell | Hasegawa | Airfix | Italeri | Eduard | Trumpeter | Bandai |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 44.9% | 20.2% | 9.1% | 16.5% | 6.1% | 1.4% | 0.82% | 0.98% |
| Dec 2025 | 45.5% | 20.5% | 9.2% | 13.7% | 7.5% | 1.4% | 1% | 1.2% |
| Jan 2026 | 45.7% | 16.8% | 9.2% | 16.8% | 7.5% | 1.7% | 1.1% | 1.2% |
| Feb 2026 | 47.4% | 17.4% | 9.5% | 14.2% | 7.8% | 1.5% | 1.3% | 1% |
| Mar 2026 | 47.1% | 17.3% | 9.5% | 14.1% | 7.7% | 1.7% | 1.3% | 1.3% |
| Apr 2026 | 49.5% | 14.9% | 9.9% | 14.9% | 6.7% | 1.5% | 1.3% | 1.3% |
| May 2026 | 50% | 15% | 10% | 12.3% | 8.2% | 1.9% | 1.4% | 1.3% |
| Jun 2026 | 53.3% | 13.1% | 8.8% | 13.1% | 7.2% | 2% | 1.4% | 1.2% |
| Jul 2026 | 52.1% | 15.6% | 8.6% | 12.8% | 7% | 1.6% | 1.2% | 1.1% |
| Aug 2026 | 50.7% | 15.2% | 10.2% | 12.4% | 6.8% | 1.9% | 1.4% | 1.4% |
| Sep 2026 | 50.8% | 15.3% | 10.2% | 12.5% | 6.8% | 1.9% | 1.4% | 1.1% |
| Oct 2026 | 46.4% | 17% | 13.9% | 11.4% | 7.6% | 1.4% | 1.3% | 1% |
How has branded search for Revell and Tamiya changed worldwide over the last 12 months?
3 findings
- Tamiya was ahead of Revell in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Revell’s share of searches among model kit manufacturers worldwide moved from 20.2% to 17%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 12 months ending October 2026, Tamiya’s share of searches among model kit manufacturers worldwide moved from 44.9% to 46.4%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for model kit manufacturers worldwide in October 2026?
2 changes
In October 2026, Revell gained share of searches among model kit manufacturers worldwide, from 15.3% to 17%.
In October 2026, Tamiya lost share of searches among model kit manufacturers worldwide, from 50.8% to 46.4%.
How are Revell’s and Tamiya’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Revell’s and Tamiya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among model kit manufacturers
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