Drano vs Liquid-Plumr:Which is more popular by branded search?
In August 2026, Drano had more branded searches than Liquid-Plumr among drain cleaners worldwide. Drano was estimated to have 110K branded searches compared to Liquid-Plumr’s 12.1K, and held an 11.4% Share of Search versus Liquid-Plumr’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Drano or Liquid-Plumr?
Compare the drain cleaners people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Drano, Liquid-Plumr. The figures are in the table below the chart.
View monthly share of search table
| Month | Thrift | Roto-Rooter | Draino | Drano | Mr Muscle | Liquid-Plumr |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 15.4% | 12.5% | 12.5% | 6.9% | 1.4% |
| Nov 2025 | 53.7% | 16.1% | 10.8% | 10.8% | 7.2% | 1.4% |
| Dec 2025 | 52.5% | 19.2% | 10.6% | 10.6% | 5.8% | 1.4% |
| Jan 2026 | 54.6% | 16.4% | 10.9% | 10.9% | 6% | 1.2% |
| Feb 2026 | 52.5% | 19.2% | 10.6% | 10.6% | 5.8% | 1.4% |
| Mar 2026 | 51.8% | 19% | 10.4% | 10.4% | 7% | 1.4% |
| Apr 2026 | 54.4% | 16.3% | 10.9% | 10.9% | 6% | 1.5% |
| May 2026 | 54.4% | 16.3% | 10.9% | 10.9% | 6% | 1.5% |
| Jun 2026 | 54.5% | 16.4% | 11% | 11% | 6% | 1.2% |
| Jul 2026 | 54.4% | 16.3% | 10.9% | 10.9% | 6% | 1.5% |
| Aug 2026 | 56.9% | 14% | 11.4% | 11.4% | 5.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Drano and Liquid-Plumr comparison changed over the last 12 months?
3 findings
- Drano was ahead of Liquid-Plumr in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drano’s estimated Share of Search among drain cleaners worldwide moved from 12.5% to 11.4%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Liquid-Plumr’s estimated Share of Search among drain cleaners worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for drain cleaners worldwide in August 2026?
0 changes
Neither Drano nor Liquid-Plumr moved beyond provider rounding among drain cleaners in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Drano’s and Liquid-Plumr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drano
1 branded search term
- drano
Liquid-Plumr
1 branded search term
- liquid plumr
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.