Dos Hombres vs Ilegal:Which is searched more?
In September 2026, Ilegal had more branded searches than Dos Hombres among mezcal brands worldwide. Ilegal had about 9,900 branded searches, while Dos Hombres had 5,400. Ilegal made up 13.6% of all mezcal brand searches we track, and Dos Hombres accounted for 7.4%. These are worldwide searches for English-language branded terms.
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Is Dos Hombres or Ilegal more popular in search?
Compare the mezcal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ilegal, Dos Hombres. The figures are in the table below the chart.
View monthly share of searches table
| Month | 400 Conejos | Ilegal | Montelobos | Del Maguey | Casamigos | Dos Hombres | Madre | Bozal | Mezcal Unión |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 15.2% | 10.2% | 7.3% | 8.3% | 8.3% | 6.8% | 5.5% | 4.5% |
| Nov 2025 | 34.6% | 12.6% | 8.5% | 6.8% | 6.9% | 15.4% | 6.9% | 4.6% | 3.8% |
| Dec 2025 | 35.9% | 24% | 7.2% | 5.8% | 7.2% | 7.2% | 4.8% | 3.9% | 3.9% |
| Jan 2026 | 30.6% | 16.7% | 9.1% | 7.3% | 7.4% | 13.7% | 6.1% | 5% | 4.1% |
| Feb 2026 | 30.5% | 13.6% | 7.4% | 8% | 7.4% | 16.6% | 7.4% | 5% | 4% |
| Mar 2026 | 32.7% | 14.6% | 8% | 7% | 8% | 14.6% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 32.4% | 14.5% | 7.9% | 7.8% | 7.9% | 14.5% | 6.5% | 5.3% | 3.5% |
| May 2026 | 33.6% | 15% | 8.2% | 8.1% | 10% | 8.2% | 6.7% | 6.7% | 3.6% |
| Jun 2026 | 30.3% | 16.5% | 9% | 8.9% | 9% | 9% | 7.4% | 6% | 4% |
| Jul 2026 | 31.2% | 13.9% | 9.3% | 9.1% | 9.3% | 9.3% | 7.6% | 6.2% | 4.1% |
| Aug 2026 | 35.7% | 13% | 8.7% | 8.6% | 8.7% | 8.7% | 7.1% | 5.8% | 3.8% |
| Sep 2026 | 37.2% | 13.6% | 9.1% | 8% | 7.4% | 7.4% | 7.4% | 6% | 4% |
How has the Dos Hombres and Ilegal comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Dos Hombres took it in November 2025, Ilegal took it in December 2025, Dos Hombres took it in February 2026, Ilegal took it in May 2026.
- Across the 12 months ending September 2026, Dos Hombres’ share of searches among mezcal brands worldwide moved from 8.3% to 7.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Ilegal’s share of searches among mezcal brands worldwide moved from 15.2% to 13.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for mezcal brands worldwide in September 2026?
2 changes
In September 2026, Ilegal gained share of searches among mezcal brands worldwide, from 13% to 13.6%.
In September 2026, Dos Hombres lost share of searches among mezcal brands worldwide, from 8.7% to 7.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dos Hombres’ and Ilegal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dos Hombres
1 branded search term
- dos hombres mezcal
Ilegal
1 branded search term
- ilegal mezcal
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