Brandwave

Disruptive Advertising vs Hawke Media:Which is more popular?

In September 2026, Hawke Media had more branded searches than Disruptive Advertising among ecommerce marketing agencies worldwide. Hawke Media had about 2,900 branded searches, while Disruptive Advertising had 2,420. Hawke Media made up 12.4% of all ecommerce marketing agency searches we track, and Disruptive Advertising accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about ecommerce marketing agencies, Disruptive Advertising appeared in two of the five answers and Hawke Media in none.

Among ecommerce marketing agencies worldwide in September 2026

Who do people search for more?

Hawke Media, about 20% more searches than Disruptive Advertising

Hawke Media 2.9K searchesDisruptive Advertising 2.4K searches

Who does AI mention more?

Disruptive Advertising, mentioned in 2 of 5 answers, Hawke Media in 0

Disruptive Advertising in 2 of 5Hawke Media in 0 of 5

Who does AI recommend more?

Disruptive Advertising, the only one of the two named

Disruptive Advertising first in 2Hawke Media never named

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Top ecommerce marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Disruptive Advertising was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hawke Media did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Common Thread Collective1st
  2. RISE DTC2nd
  3. Disruptive Advertising3rd
  4. Power Digital4th
  5. Tinuiti5th
  6. One 10 Media6th
  7. P3 Media7th
  8. Hawke Media–
  9. MuteSix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Common Thread Collective3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disruptive Advertising2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One 10 Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • P3 Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RISE DTC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tinuiti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Power Digital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hawke Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MuteSix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Disruptive Advertising or Hawke Media more popular in search?

This chart shows how often people search Google for Disruptive Advertising and Hawke Media by name. Each line represents a brand's share of searches for all nine ecommerce marketing agencies we track, month by month, from English-language searches worldwide.

Disruptive Advertising and Hawke Media among ecommerce marketing agencies worldwide, by month

Share of searches by month for Hawke Media, Disruptive Advertising. The figures are in the table below the chart.

View monthly share of searches table
MonthTinuitiPower DigitalCommon Thread CollectiveHawke MediaDisruptive AdvertisingOne 10 MediaP3 MediaMuteSixRISE DTC
Oct 202531.3%24.7%11%16.4%11.1%0.41%1.8%3.1%0.23%
Nov 202530.1%28.7%10.1%15.4%10.3%0.21%1.4%3.5%0.37%
Dec 202534.1%26.8%11.9%11.9%9.6%0.45%1.6%3.3%0.2%
Jan 202630.2%28.8%10.5%12.6%10.9%0.39%3.1%3.4%0.13%
Feb 202632.7%25.5%11.3%11.3%11.8%0.43%2.8%3.9%0.19%
Mar 202633.6%26.1%11.5%11.5%11.7%0.43%1.9%3.2%0.16%
Apr 202638.5%24.8%10.9%10.9%9.3%0.64%1.2%3.6%0.11%
May 202638.7%24.8%11%11%7.6%0.64%2.2%3.8%0.18%
Jun 202632.9%25.9%13.9%13.9%7.9%0.43%1.9%3.2%0.1%
Jul 202631.2%29.8%13.1%13.1%7.4%0.41%1.8%3.1%0.14%
Aug 202630.7%29.3%12.9%12.9%7.2%1.7%2.1%2.9%0.31%
Sep 202629.7%28.3%12.4%12.4%10.4%2.5%2.1%1.9%0.21%

How has the Disruptive Advertising and Hawke Media comparison changed over the last 12 months?

3 findings

How did search popularity change for ecommerce marketing agencies worldwide in September 2026?

2 changes

  1. In September 2026, Disruptive Advertising gained share of searches among ecommerce marketing agencies worldwide, from 7.2% to 10.4%.

  2. Hawke Media’s share of searches among ecommerce marketing agencies worldwide has lost ground for 3 months in a row, from 13.9% to 12.4% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Disruptive Advertising’s and Hawke Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Disruptive Advertising

2 branded search terms

  • disruptive advertising
  • disruptive advertising agency

Hawke Media

1 branded search term

  • hawke media

How the Brand Demand Index is measured

Other head-to-heads among ecommerce marketing agencies

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