Brandwave

Common Thread Collective vs Power Digital:Which is more popular?

In September 2026, Power Digital had more branded searches than Common Thread Collective among ecommerce marketing agencies worldwide. Power Digital had about 6,600 branded searches, while Common Thread Collective had 2,900. Power Digital made up 28.3% of all ecommerce marketing agency searches we track, and Common Thread Collective accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about ecommerce marketing agencies, Common Thread Collective appeared in three of the five answers and Power Digital in one. Common Thread Collective was mentioned before Power Digital in every answer.

Among ecommerce marketing agencies worldwide in September 2026

Who do people search for more?

Power Digital, about 2 searches for every 1 for Common Thread Collective

Power Digital 6.6K searchesCommon Thread Collective 2.9K searches

Who does AI mention more?

Common Thread Collective, mentioned in 3 of 5 answers, Power Digital in 1

Common Thread Collective in 3 of 5Power Digital in 1 of 5

Who does AI recommend more?

Common Thread Collective, named ahead of Power Digital in every answer

Common Thread Collective first in 3Power Digital never first

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Top ecommerce marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Common Thread Collective was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Power Digital was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Common Thread Collective was listed before Power Digital in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Common Thread Collective1st
  2. RISE DTC2nd
  3. Disruptive Advertising3rd
  4. Power Digital4th
  5. Tinuiti5th
  6. One 10 Media6th
  7. P3 Media7th
  8. Hawke Media–
  9. MuteSix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Common Thread Collective3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disruptive Advertising2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One 10 Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • P3 Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RISE DTC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tinuiti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Power Digital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hawke Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MuteSix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Common Thread Collective or Power Digital more popular in search?

This chart shows how often people search Google for Common Thread Collective and Power Digital by name. Each line represents a brand's share of searches for all nine ecommerce marketing agencies we track, month by month, from English-language searches worldwide.

Common Thread Collective and Power Digital among ecommerce marketing agencies worldwide, by month

Share of searches by month for Power Digital, Common Thread Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthTinuitiPower DigitalCommon Thread CollectiveHawke MediaDisruptive AdvertisingOne 10 MediaP3 MediaMuteSixRISE DTC
Oct 202531.3%24.7%11%16.4%11.1%0.41%1.8%3.1%0.23%
Nov 202530.1%28.7%10.1%15.4%10.3%0.21%1.4%3.5%0.37%
Dec 202534.1%26.8%11.9%11.9%9.6%0.45%1.6%3.3%0.2%
Jan 202630.2%28.8%10.5%12.6%10.9%0.39%3.1%3.4%0.13%
Feb 202632.7%25.5%11.3%11.3%11.8%0.43%2.8%3.9%0.19%
Mar 202633.6%26.1%11.5%11.5%11.7%0.43%1.9%3.2%0.16%
Apr 202638.5%24.8%10.9%10.9%9.3%0.64%1.2%3.6%0.11%
May 202638.7%24.8%11%11%7.6%0.64%2.2%3.8%0.18%
Jun 202632.9%25.9%13.9%13.9%7.9%0.43%1.9%3.2%0.1%
Jul 202631.2%29.8%13.1%13.1%7.4%0.41%1.8%3.1%0.14%
Aug 202630.7%29.3%12.9%12.9%7.2%1.7%2.1%2.9%0.31%
Sep 202629.7%28.3%12.4%12.4%10.4%2.5%2.1%1.9%0.21%

How has the Common Thread Collective and Power Digital comparison changed over the last 12 months?

3 findings

How did search popularity change for ecommerce marketing agencies worldwide in September 2026?

2 changes

  1. In September 2026, Power Digital lost share of searches among ecommerce marketing agencies worldwide, from 29.3% to 28.3%.

  2. Common Thread Collective’s share of searches among ecommerce marketing agencies worldwide has lost ground for 3 months in a row, from 13.9% to 12.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Common Thread Collective’s and Power Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Common Thread Collective

1 branded search term

  • common thread collective

Power Digital

1 branded search term

  • power digital

How the Brand Demand Index is measured

Other head-to-heads among ecommerce marketing agencies

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