Hawke Media vs Tinuiti:Which is more popular?
In September 2026, Tinuiti had more branded searches than Hawke Media among ecommerce marketing agencies worldwide. Tinuiti had about 6,920 branded searches, while Hawke Media had 2,900. Tinuiti made up 29.7% of all ecommerce marketing agency searches we track, and Hawke Media accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about ecommerce marketing agencies, Tinuiti appeared in one of the five answers and Hawke Media in none.
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Top ecommerce marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tinuiti was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hawke Media did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Common Thread Collective3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Disruptive Advertising2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- One 10 Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- P3 Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RISE DTC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tinuiti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Power Digital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hawke Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MuteSix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce marketing agencies
5 answers
Asked ChatGPT
“Which ecommerce marketing agency should I hire?”
Asked ChatGPT
“What are the best ecommerce marketing agencies?”
Asked ChatGPT
“What's the best ecommerce marketing agency for online sales growth?”
Searched Google, AI Overview
“ecommerce marketing agency”
Searched Google, AI Overview
“performance marketing agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hawke Media or Tinuiti more popular in search?
This chart shows how often people search Google for Hawke Media and Tinuiti by name. Each line represents a brand's share of searches for all nine ecommerce marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Tinuiti, Hawke Media. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tinuiti | Power Digital | Common Thread Collective | Hawke Media | Disruptive Advertising | One 10 Media | P3 Media | MuteSix | RISE DTC |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 24.7% | 11% | 16.4% | 11.1% | 0.41% | 1.8% | 3.1% | 0.23% |
| Nov 2025 | 30.1% | 28.7% | 10.1% | 15.4% | 10.3% | 0.21% | 1.4% | 3.5% | 0.37% |
| Dec 2025 | 34.1% | 26.8% | 11.9% | 11.9% | 9.6% | 0.45% | 1.6% | 3.3% | 0.2% |
| Jan 2026 | 30.2% | 28.8% | 10.5% | 12.6% | 10.9% | 0.39% | 3.1% | 3.4% | 0.13% |
| Feb 2026 | 32.7% | 25.5% | 11.3% | 11.3% | 11.8% | 0.43% | 2.8% | 3.9% | 0.19% |
| Mar 2026 | 33.6% | 26.1% | 11.5% | 11.5% | 11.7% | 0.43% | 1.9% | 3.2% | 0.16% |
| Apr 2026 | 38.5% | 24.8% | 10.9% | 10.9% | 9.3% | 0.64% | 1.2% | 3.6% | 0.11% |
| May 2026 | 38.7% | 24.8% | 11% | 11% | 7.6% | 0.64% | 2.2% | 3.8% | 0.18% |
| Jun 2026 | 32.9% | 25.9% | 13.9% | 13.9% | 7.9% | 0.43% | 1.9% | 3.2% | 0.1% |
| Jul 2026 | 31.2% | 29.8% | 13.1% | 13.1% | 7.4% | 0.41% | 1.8% | 3.1% | 0.14% |
| Aug 2026 | 30.7% | 29.3% | 12.9% | 12.9% | 7.2% | 1.7% | 2.1% | 2.9% | 0.31% |
| Sep 2026 | 29.7% | 28.3% | 12.4% | 12.4% | 10.4% | 2.5% | 2.1% | 1.9% | 0.21% |
How has the Hawke Media and Tinuiti comparison changed over the last 12 months?
3 findings
- Tinuiti was ahead of Hawke Media in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hawke Media’s share of searches among ecommerce marketing agencies worldwide moved from 16.4% to 12.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Tinuiti’s share of searches among ecommerce marketing agencies worldwide moved from 31.3% to 29.7%, and its estimated monthly branded searches held steady at 6.9K.
How did search popularity change for ecommerce marketing agencies worldwide in September 2026?
2 changes
In September 2026, Tinuiti lost share of searches among ecommerce marketing agencies worldwide, from 30.7% to 29.7%.
Hawke Media’s share of searches among ecommerce marketing agencies worldwide has lost ground for 3 months in a row, from 13.9% to 12.4% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hawke Media’s and Tinuiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hawke Media
1 branded search term
- hawke media
Tinuiti
2 branded search terms
- tinuiti
- tinuiti agency
Other head-to-heads among ecommerce marketing agencies
- Tinuiti vs Power Digital: compare popularity
- Tinuiti vs Common Thread Collective: compare popularity
- Tinuiti vs Disruptive Advertising: compare popularity
- Power Digital vs Common Thread Collective: compare popularity
- Power Digital vs Hawke Media: compare popularity
- Power Digital vs Disruptive Advertising: compare popularity
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