Brandwave

Disruptive Advertising vs Tinuiti:Which is more popular?

In September 2026, Tinuiti had more branded searches than Disruptive Advertising among ecommerce marketing agencies worldwide. Tinuiti had about 6,920 branded searches, while Disruptive Advertising had 2,420. Tinuiti made up 29.7% of all ecommerce marketing agency searches we track, and Disruptive Advertising accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about ecommerce marketing agencies, Disruptive Advertising appeared in two of the five answers and Tinuiti in one. Disruptive Advertising and Tinuiti were each mentioned first in one of the two answers that named either.

Among ecommerce marketing agencies worldwide in September 2026

Who do people search for more?

Tinuiti, about 3 searches for every 1 for Disruptive Advertising

Tinuiti 6.9K searchesDisruptive Advertising 2.4K searches

Who does AI mention more?

Disruptive Advertising, mentioned in 2 of 5 answers, Tinuiti in 1

Disruptive Advertising in 2 of 5Tinuiti in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Disruptive Advertising first in 1Tinuiti first in 1

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Top ecommerce marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Disruptive Advertising was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tinuiti was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Disruptive Advertising and Tinuiti were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Common Thread Collective1st
  2. RISE DTC2nd
  3. Disruptive Advertising3rd
  4. Power Digital4th
  5. Tinuiti5th
  6. One 10 Media6th
  7. P3 Media7th
  8. Hawke Media–
  9. MuteSix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Common Thread Collective3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disruptive Advertising2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One 10 Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • P3 Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RISE DTC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tinuiti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Power Digital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hawke Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MuteSix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Disruptive Advertising or Tinuiti more popular in search?

This chart shows how often people search Google for Disruptive Advertising and Tinuiti by name. Each line represents a brand's share of searches for all nine ecommerce marketing agencies we track, month by month, from English-language searches worldwide.

Disruptive Advertising and Tinuiti among ecommerce marketing agencies worldwide, by month

Share of searches by month for Tinuiti, Disruptive Advertising. The figures are in the table below the chart.

View monthly share of searches table
MonthTinuitiPower DigitalCommon Thread CollectiveHawke MediaDisruptive AdvertisingOne 10 MediaP3 MediaMuteSixRISE DTC
Oct 202531.3%24.7%11%16.4%11.1%0.41%1.8%3.1%0.23%
Nov 202530.1%28.7%10.1%15.4%10.3%0.21%1.4%3.5%0.37%
Dec 202534.1%26.8%11.9%11.9%9.6%0.45%1.6%3.3%0.2%
Jan 202630.2%28.8%10.5%12.6%10.9%0.39%3.1%3.4%0.13%
Feb 202632.7%25.5%11.3%11.3%11.8%0.43%2.8%3.9%0.19%
Mar 202633.6%26.1%11.5%11.5%11.7%0.43%1.9%3.2%0.16%
Apr 202638.5%24.8%10.9%10.9%9.3%0.64%1.2%3.6%0.11%
May 202638.7%24.8%11%11%7.6%0.64%2.2%3.8%0.18%
Jun 202632.9%25.9%13.9%13.9%7.9%0.43%1.9%3.2%0.1%
Jul 202631.2%29.8%13.1%13.1%7.4%0.41%1.8%3.1%0.14%
Aug 202630.7%29.3%12.9%12.9%7.2%1.7%2.1%2.9%0.31%
Sep 202629.7%28.3%12.4%12.4%10.4%2.5%2.1%1.9%0.21%

How has the Disruptive Advertising and Tinuiti comparison changed over the last 12 months?

3 findings

How did search popularity change for ecommerce marketing agencies worldwide in September 2026?

2 changes

  1. In September 2026, Disruptive Advertising gained share of searches among ecommerce marketing agencies worldwide, from 7.2% to 10.4%.

  2. In September 2026, Tinuiti lost share of searches among ecommerce marketing agencies worldwide, from 30.7% to 29.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Disruptive Advertising’s and Tinuiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Disruptive Advertising

2 branded search terms

  • disruptive advertising
  • disruptive advertising agency

Tinuiti

2 branded search terms

  • tinuiti
  • tinuiti agency

How the Brand Demand Index is measured

Other head-to-heads among ecommerce marketing agencies

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