Dilmah vs Stash Tea:Which is searched more?
In September 2026, Dilmah had more branded searches than Stash Tea among tea bag brands worldwide. Dilmah was estimated to have 18.1K branded searches compared to Stash Tea’s 16.1K, and held a 7.4% Share of Search versus Stash Tea’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dilmah or Stash Tea?
Compare the tea bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dilmah, Stash Tea. The figures are in the table below the chart.
View monthly share of search table
| Month | Twinings | Lipton | Pukka | Tetley | Dilmah | Stash Tea |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 30.4% | 11.1% | 7.5% | 7.5% | 6.5% |
| Nov 2025 | 36.4% | 30% | 11% | 7.4% | 7.4% | 7.9% |
| Dec 2025 | 35% | 28.8% | 12.9% | 7.1% | 7.1% | 9.1% |
| Jan 2026 | 35.6% | 29.3% | 13.1% | 7.2% | 7.2% | 7.7% |
| Feb 2026 | 36% | 29.4% | 10.8% | 8.8% | 7.2% | 7.7% |
| Mar 2026 | 36% | 29.4% | 10.8% | 8.8% | 7.2% | 7.7% |
| Apr 2026 | 37.6% | 30.8% | 9.2% | 7.5% | 7.5% | 7.4% |
| May 2026 | 37.3% | 30.5% | 9.1% | 7.5% | 9.1% | 6.5% |
| Jun 2026 | 39.4% | 32.2% | 7.9% | 7.9% | 7.9% | 4.7% |
| Jul 2026 | 38.7% | 31.7% | 7.7% | 7.7% | 9.5% | 4.6% |
| Aug 2026 | 37.1% | 30.3% | 9.1% | 9.1% | 9.1% | 5.4% |
| Sep 2026 | 37.2% | 30.4% | 9.1% | 9.1% | 7.4% | 6.6% |
How has the Dilmah and Stash Tea comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stash Tea took it in November 2025, Dilmah took it in April 2026.
- Across the 12 months ending September 2026, Dilmah’s estimated Share of Search among tea bag brands worldwide moved from 7.5% to 7.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Stash Tea’s estimated Share of Search among tea bag brands worldwide moved from 6.5% to 6.6%, and its estimated monthly branded searches moved from 19.4K to 16.1K.
How did search popularity change for tea bag brands worldwide in September 2026?
2 changes
In September 2026, Stash Tea gained estimated Share of Search among tea bag brands worldwide, from 5.4% to 6.6%.
In September 2026, Dilmah lost estimated Share of Search among tea bag brands worldwide, from 9.1% to 7.4%.
Other head-to-heads among tea bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Dilmah’s and Stash Tea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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