Diggs vs MidWest Homes for Pets:Which is more popular by branded search?
In August 2026, Diggs had more branded searches than MidWest Homes for Pets among dog crate brands worldwide. Diggs was estimated to have 60.5K branded searches compared to MidWest Homes for Pets’ 1.6K, and held a 33.3% Share of Search versus MidWest Homes for Pets’ 0.88%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diggs or MidWest Homes for Pets?
Compare the dog crate brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Diggs, MidWest Homes for Pets. The figures are in the table below the chart.
View monthly share of search table
| Month | Ruffwear | Diggs | PawHut | Ferplast | Petsfit | MidWest Homes for Pets |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 41.3% | 12.4% | 10.1% | 1.6% | 0.89% |
| Nov 2025 | 46.2% | 30.9% | 11.3% | 9.2% | 1.5% | 0.82% |
| Dec 2025 | 26.4% | 58.8% | 7.9% | 5.3% | 1% | 0.57% |
| Jan 2026 | 32.3% | 48.1% | 9.7% | 7.9% | 1.3% | 0.7% |
| Feb 2026 | 28.2% | 51.3% | 10.3% | 8.4% | 1.1% | 0.61% |
| Mar 2026 | 37.4% | 37.4% | 13.7% | 9.2% | 1.5% | 0.81% |
| Apr 2026 | 49.9% | 18.3% | 18.3% | 10% | 2.4% | 1.1% |
| May 2026 | 45.8% | 25.1% | 16.8% | 9.2% | 2.2% | 0.99% |
| Jun 2026 | 49.8% | 22.3% | 14.9% | 10% | 2% | 1.1% |
| Jul 2026 | 49.9% | 18.3% | 18.3% | 10% | 2.4% | 1.1% |
| Aug 2026 | 40.7% | 33.3% | 14.9% | 8.1% | 2% | 0.88% |
| Sep 2026 | — | — | — | — | — | — |
How has the Diggs and MidWest Homes for Pets comparison changed over the last 12 months?
3 findings
- Diggs was ahead of MidWest Homes for Pets in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Diggs’ estimated Share of Search among dog crate brands worldwide moved from 41.3% to 33.3%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, MidWest Homes for Pets’ estimated Share of Search among dog crate brands worldwide moved from 0.89% to 0.88%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for dog crate brands worldwide in August 2026?
1 change
In August 2026, Diggs gained estimated Share of Search among dog crate brands worldwide, from 18.3% to 33.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Diggs’ and MidWest Homes for Pets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Diggs
1 branded search term
- diggs
MidWest Homes for Pets
1 branded search term
- midwest homes for pets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.