Depend vs TENA:Which is searched more?
In September 2026, Depend and TENA were level on Share of Search among incontinence brands worldwide, with an estimated 165K branded searches each, at 37.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Depend or TENA?
Compare the incontinence and bladder leak brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Depend, TENA. The figures are in the table below the chart.
View monthly share of search table
| Month | Depend | TENA | Poise |
|---|---|---|---|
| Oct 2025 | 34.7% | 42.2% | 23.1% |
| Nov 2025 | 34.7% | 42.2% | 23.1% |
| Dec 2025 | 37.5% | 37.5% | 25% |
| Jan 2026 | 33.3% | 33.3% | 33.3% |
| Feb 2026 | 39.2% | 39.2% | 21.5% |
| Mar 2026 | 37.5% | 37.5% | 25% |
| Apr 2026 | 39.2% | 39.2% | 21.5% |
| May 2026 | 39.2% | 39.2% | 21.5% |
| Jun 2026 | 39.2% | 39.2% | 21.5% |
| Jul 2026 | 39.2% | 39.2% | 21.5% |
| Aug 2026 | 36.1% | 44% | 19.8% |
| Sep 2026 | 37.5% | 37.5% | 25% |
How has the Depend and TENA comparison changed over the last 12 months?
3 findings
- Depend was ahead of TENA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Depend’s estimated Share of Search among incontinence brands worldwide moved from 34.7% to 37.5%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, TENA’s estimated Share of Search among incontinence brands worldwide moved from 42.2% to 37.5%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for incontinence brands worldwide in September 2026?
2 changes
In September 2026, Depend overtook TENA to become the leader among incontinence brands worldwide, with 37.5% estimated Share of Search.
In September 2026, TENA lost estimated Share of Search among incontinence brands worldwide, from 44% to 37.5%.
Other head-to-heads among incontinence brands
How each brand is measured
Brandwave collects information about searches that people make online using Depend’s and TENA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.