Incontinence brands:Which are searched most?
Depend and TENA share the highest estimated Share of Search among incontinence brands worldwide, at 37.5% in September 2026. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the incontinence and bladder leak brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Depend, TENA, Poise. The figures are in the table below the chart.
View monthly share of search table
| Month | Depend | TENA | Poise |
|---|---|---|---|
| Oct 2025 | 34.7% | 42.2% | 23.1% |
| Nov 2025 | 34.7% | 42.2% | 23.1% |
| Dec 2025 | 37.5% | 37.5% | 25% |
| Jan 2026 | 33.3% | 33.3% | 33.3% |
| Feb 2026 | 39.2% | 39.2% | 21.5% |
| Mar 2026 | 37.5% | 37.5% | 25% |
| Apr 2026 | 39.2% | 39.2% | 21.5% |
| May 2026 | 39.2% | 39.2% | 21.5% |
| Jun 2026 | 39.2% | 39.2% | 21.5% |
| Jul 2026 | 39.2% | 39.2% | 21.5% |
| Aug 2026 | 36.1% | 44% | 19.8% |
| Sep 2026 | 37.5% | 37.5% | 25% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.5% | 165K | 0% | +1.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.5% | 165K | -17.9% | -6.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 25% | 110K | +21.5% | +5.2 points |
1.
Depend37.5%
Moved from 2nd to 1st. 165K estimated branded searches, 0% vs prior month. Share +1.4 points.
2.
TENA
37.5%
Moved from 1st to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -6.5 points.
3.Poise
25%
Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +5.2 points.
Compare search popularity between leading brands
Which brand is most popular in search among incontinence brands worldwide?
3 brands
Depend and TENA share the highest estimated Share of Search among incontinence brands worldwide, at 37.5% in September 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Depend | 34.7% → 37.5% | 39.2%Feb 2026 | 33.3%Jan 2026 | 2nd → 1st |
| TENA | 42.2% → 37.5% | 44%Aug 2026 | 33.3%Jan 2026 | 1st → 2nd |
| Poise | 23.1% → 25% | 33.3%Jan 2026 | 19.8%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Depend’s estimated Share of Search among incontinence brands worldwide increased from 34.7% to 37.5%.
- Across the 12 months ending September 2026, TENA’s estimated Share of Search among incontinence brands worldwide decreased from 42.2% to 37.5%.
- Across the 12 months ending September 2026, Poise’s estimated Share of Search among incontinence brands worldwide increased from 23.1% to 25%.
- Across the 12 months ending September 2026, Depend’s estimated Share of Search among incontinence brands worldwide peaked at 39.2% in February 2026 and was lowest at 33.3% in January 2026.
- Across the 12 months ending September 2026, TENA’s estimated Share of Search among incontinence brands worldwide peaked at 44% in August 2026 and was lowest at 33.3% in January 2026.
- Across the 12 months ending September 2026, Poise’s estimated Share of Search among incontinence brands worldwide peaked at 33.3% in January 2026 and was lowest at 19.8% in August 2026.
- Across the 12 months ending September 2026, Depend rose from 2nd to 1st among incontinence brands worldwide.
- Across the 12 months ending September 2026, TENA fell from 1st to 2nd among incontinence brands worldwide.
How did search popularity change for incontinence brands worldwide in September 2026?
3 changes
In September 2026, Depend overtook TENA to become the leader among incontinence brands worldwide, with 37.5% estimated Share of Search.
In September 2026, Poise gained estimated Share of Search among incontinence brands worldwide, from 19.8% to 25%.
In September 2026, TENA lost estimated Share of Search among incontinence brands worldwide, from 44% to 37.5%.
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