How popular isDepend in search?
In September 2026, there were an estimated 165K branded searches for Depend worldwide which held steady over the last 12 months. Depend holds 37.5% estimated Share of Search among incontinence brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which incontinence brands compete with Depend?
Share of Search by month for Depend, TENA, Poise. The figures are in the table below the chart.
View monthly share of search table
| Month | Depend | TENA | Poise |
|---|---|---|---|
| Oct 2025 | 34.7% | 42.2% | 23.1% |
| Nov 2025 | 34.7% | 42.2% | 23.1% |
| Dec 2025 | 37.5% | 37.5% | 25% |
| Jan 2026 | 33.3% | 33.3% | 33.3% |
| Feb 2026 | 39.2% | 39.2% | 21.5% |
| Mar 2026 | 37.5% | 37.5% | 25% |
| Apr 2026 | 39.2% | 39.2% | 21.5% |
| May 2026 | 39.2% | 39.2% | 21.5% |
| Jun 2026 | 39.2% | 39.2% | 21.5% |
| Jul 2026 | 39.2% | 39.2% | 21.5% |
| Aug 2026 | 36.1% | 44% | 19.8% |
| Sep 2026 | 37.5% | 37.5% | 25% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.5% | 165K | 0% | +1.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.5% | 165K | -17.9% | -6.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 25% | 110K | +21.5% | +5.2 points |
1.
Depend37.5%
Moved from 2nd to 1st. 165K estimated branded searches, 0% vs prior month. Share +1.4 points.
2.
TENA
37.5%
Moved from 1st to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -6.5 points.
3.Poise
25%
Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +5.2 points.
Compare search popularity between Depend and its closest rivals
Every comparison with Depend
2 comparisons
How has branded search demand for Depend changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Depend worldwide held steady at 165K.
- Across the 12 months ending September 2026, Depend’s estimated Share of Search among incontinence brands worldwide increased from 34.7% to 37.5%.
- Across the 12 months ending September 2026, Depend’s estimated Share of Search among incontinence brands worldwide peaked at 39.2% in February 2026 and was lowest at 33.3% in January 2026.
- Across the 12 months ending September 2026, Depend rose from 2nd to 1st among incontinence brands worldwide.
How did search popularity change for incontinence brands worldwide in September 2026?
3 changes
In September 2026, Depend overtook TENA to become the leader among incontinence brands worldwide, with 37.5% estimated Share of Search.
In September 2026, Poise gained estimated Share of Search among incontinence brands worldwide, from 19.8% to 25%.
In September 2026, TENA lost estimated Share of Search among incontinence brands worldwide, from 44% to 37.5%.
How is Depend measured?
Brandwave collects information about searches that people make online using Depend’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- depend
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Is Depend your brand?
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