How popular isTENA in search?
In September 2026, there were an estimated 165K branded searches for TENA worldwide which is down 17.9% over the last 12 months. TENA holds 37.5% estimated Share of Search among incontinence brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does TENA compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Incontinence brands | 2nd of 3 | 37.5% | Shown below |
| Nappies brands | 2nd of 4 | 39.4% | Show ranking |
Which incontinence brands compete with TENA?
Share of Search by month for Depend, TENA, Poise. The figures are in the table below the chart.
View monthly share of search table
| Month | Depend | TENA | Poise |
|---|---|---|---|
| Oct 2025 | 34.7% | 42.2% | 23.1% |
| Nov 2025 | 34.7% | 42.2% | 23.1% |
| Dec 2025 | 37.5% | 37.5% | 25% |
| Jan 2026 | 33.3% | 33.3% | 33.3% |
| Feb 2026 | 39.2% | 39.2% | 21.5% |
| Mar 2026 | 37.5% | 37.5% | 25% |
| Apr 2026 | 39.2% | 39.2% | 21.5% |
| May 2026 | 39.2% | 39.2% | 21.5% |
| Jun 2026 | 39.2% | 39.2% | 21.5% |
| Jul 2026 | 39.2% | 39.2% | 21.5% |
| Aug 2026 | 36.1% | 44% | 19.8% |
| Sep 2026 | 37.5% | 37.5% | 25% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.5% | 165K | 0% | +1.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.5% | 165K | -17.9% | -6.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 25% | 110K | +21.5% | +5.2 points |
1.
Depend37.5%
Moved from 2nd to 1st. 165K estimated branded searches, 0% vs prior month. Share +1.4 points.
2.
TENA
37.5%
Moved from 1st to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -6.5 points.
3.Poise
25%
Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +5.2 points.
Compare search popularity between TENA and its closest rivals
Every comparison with TENA
5 comparisons
How has branded search demand for TENA changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TENA worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, TENA’s estimated Share of Search among incontinence brands worldwide decreased from 42.2% to 37.5%.
- Across the 12 months ending September 2026, TENA’s estimated Share of Search among incontinence brands worldwide peaked at 44% in August 2026 and was lowest at 33.3% in January 2026.
- Across the 12 months ending September 2026, TENA fell from 1st to 2nd among incontinence brands worldwide.
How did search popularity change for incontinence brands worldwide in September 2026?
3 changes
In September 2026, Depend overtook TENA to become the leader among incontinence brands worldwide, with 37.5% estimated Share of Search.
In September 2026, Poise gained estimated Share of Search among incontinence brands worldwide, from 19.8% to 25%.
In September 2026, TENA lost estimated Share of Search among incontinence brands worldwide, from 44% to 37.5%.
How is TENA measured?
Brandwave collects information about searches that people make online using TENA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tena
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Is TENA your brand?
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