Brandwave

De Cecco vs San Remo:Which is searched more?

In August 2026, San Remo had more branded searches than De Cecco among pasta brands worldwide. San Remo was estimated to have 254K branded searches compared to De Cecco’s 110K, and held a 40.7% Share of Search versus De Cecco’s 17.6%. These are worldwide searches for English-language branded terms.

Share of Search among pasta brands worldwide in August 2026Which is more popular in search, De Cecco or San Remo?
De Cecco17.6%110K searches
vs
San Remo40.7%254K searches

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Which is more popular in search, De Cecco or San Remo?

Compare the pasta brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

De Cecco and San Remo among pasta brands worldwide, by month

Share of Search by month for San Remo, De Cecco. The figures are in the table below the chart.

View monthly share of search table
MonthSan RemoDe Cecco
Oct 202529.7%21.2%
Nov 202530.4%21.9%
Dec 202535.6%20.9%
Jan 202635%20.5%
Feb 202651.1%15%
Mar 202644.7%15.9%
Apr 202638.8%16.8%
May 202639.7%17.2%
Jun 202641.8%21.7%
Jul 202640.6%17.7%
Aug 202640.7%17.6%
Sep 2026——

How has the De Cecco and San Remo comparison changed over the last 12 months?

  • San Remo was ahead of De Cecco in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, De Cecco’s estimated Share of Search among pasta brands worldwide moved from 21.2% to 17.6%, and its estimated monthly branded searches moved from 124K to 110K.
  • Across the 11 months ending August 2026, San Remo’s estimated Share of Search among pasta brands worldwide moved from 29.7% to 40.7%, and its estimated monthly branded searches moved from 173K to 254K.

How did search popularity change for pasta brands worldwide in August 2026?

  1. Estimated monthly branded searches for San Remo worldwide rose 46.8% over 11 measured months, from 173K to 254K in August 2026.

  2. Estimated monthly branded searches for De Cecco worldwide fell 11% over 11 measured months, from 124K to 110K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using De Cecco’s and San Remo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

De Cecco

2 branded search terms

  • de cecco
  • de cecco pasta

San Remo

2 branded search terms

  • san remo
  • san remo pasta

How the Brand Demand Index is measured

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