DC Cargo Mall vs Thule:Which is more popular?
In September 2026, Thule had more branded searches than DC Cargo Mall among load bars brands worldwide. Thule had about 301,000 branded searches, while DC Cargo Mall had 2,400. Thule made up 75.2% of all load bars brand searches we track, and DC Cargo Mall accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about load bars brands, DC Cargo Mall and Thule each appeared in two of the four answers. DC Cargo Mall and Thule were each mentioned first in two of the four answers.
Who do people search for more?
Thule, about 125 searches for every 1 for DC Cargo Mall
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top load bars brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, DC Cargo Mall was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Thule was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. DC Cargo Mall and Thule were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
US Cargo Control1st- Thule2nd
DC Cargo Mall3rd
Yakima4th
Front Runner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- US Cargo Control3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Thule2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DC Cargo Mall2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Yakima1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Front Runner0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about load bars brands
4 answers
Asked ChatGPT
“Which load bars brand should I buy?”
Asked ChatGPT
“What are the best load bars brands?”
Asked ChatGPT
“What's the best load bars brand for a roof rack?”
Searched Google, AI Overview
“car roof bars”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“load bars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DC Cargo Mall or Thule more popular in search?
This chart shows how often people search Google for DC Cargo Mall and Thule by name. Each line represents a brand's share of searches for all five load bars brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Thule, DC Cargo Mall. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Front Runner | US Cargo Control | DC Cargo Mall | Yakima |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 26.3% | 1.3% | 0.57% | <0.01% |
| Nov 2025 | 72% | 26.4% | 1.1% | 0.47% | <0.01% |
| Dec 2025 | 72% | 26.4% | 1.1% | 0.47% | <0.01% |
| Jan 2026 | 72.3% | 26.5% | 0.87% | 0.39% | <0.01% |
| Feb 2026 | 75.4% | 22.7% | 1.4% | 0.6% | <0.01% |
| Mar 2026 | 75.5% | 22.6% | 1.4% | 0.59% | <0.01% |
| Apr 2026 | 75.6% | 22.6% | 1.4% | 0.49% | <0.01% |
| May 2026 | 79% | 19.3% | 1.2% | 0.51% | <0.01% |
| Jun 2026 | 75.5% | 22.6% | 1.4% | 0.59% | <0.01% |
| Jul 2026 | 79.1% | 19.3% | 1.2% | 0.42% | <0.01% |
| Aug 2026 | 75.6% | 22.6% | 1.4% | 0.49% | <0.01% |
| Sep 2026 | 75.2% | 22.6% | 1.6% | 0.6% | <0.01% |
How has the DC Cargo Mall and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of DC Cargo Mall in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DC Cargo Mall’s share of searches among load bars brands worldwide moved from 0.57% to 0.6%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Thule’s share of searches among load bars brands worldwide moved from 71.9% to 75.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for load bars brands worldwide in September 2026?
0 changes
Neither DC Cargo Mall nor Thule moved beyond provider rounding among load bars brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DC Cargo Mall’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DC Cargo Mall
1 branded search term
- dc cargo
Thule
1 branded search term
- thule
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