DC Cargo Mall vs Front Runner:Which is more popular?
In September 2026, Front Runner had more branded searches than DC Cargo Mall among load bars brands worldwide. Front Runner had about 90,500 branded searches, while DC Cargo Mall had 2,400. Front Runner made up 22.6% of all load bars brand searches we track, and DC Cargo Mall accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about load bars brands, DC Cargo Mall appeared in two of the four answers and Front Runner in none.
Who do people search for more?
Front Runner, about 38 searches for every 1 for DC Cargo Mall
Who does AI mention more?
DC Cargo Mall, mentioned in 2 of 4 answers, Front Runner in 0
Who does AI recommend more?
DC Cargo Mall, the only one of the two named
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Top load bars brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, DC Cargo Mall was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Front Runner did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
US Cargo Control1st
Thule2nd- DC Cargo Mall3rd
Yakima4th- Front Runner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- US Cargo Control3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Thule2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DC Cargo Mall2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Yakima1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Front Runner0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about load bars brands
4 answers
Asked ChatGPT
“Which load bars brand should I buy?”
Asked ChatGPT
“What are the best load bars brands?”
Asked ChatGPT
“What's the best load bars brand for a roof rack?”
Searched Google, AI Overview
“car roof bars”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“load bars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DC Cargo Mall or Front Runner more popular in search?
This chart shows how often people search Google for DC Cargo Mall and Front Runner by name. Each line represents a brand's share of searches for all five load bars brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Front Runner, DC Cargo Mall. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Front Runner | US Cargo Control | DC Cargo Mall | Yakima |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 26.3% | 1.3% | 0.57% | <0.01% |
| Nov 2025 | 72% | 26.4% | 1.1% | 0.47% | <0.01% |
| Dec 2025 | 72% | 26.4% | 1.1% | 0.47% | <0.01% |
| Jan 2026 | 72.3% | 26.5% | 0.87% | 0.39% | <0.01% |
| Feb 2026 | 75.4% | 22.7% | 1.4% | 0.6% | <0.01% |
| Mar 2026 | 75.5% | 22.6% | 1.4% | 0.59% | <0.01% |
| Apr 2026 | 75.6% | 22.6% | 1.4% | 0.49% | <0.01% |
| May 2026 | 79% | 19.3% | 1.2% | 0.51% | <0.01% |
| Jun 2026 | 75.5% | 22.6% | 1.4% | 0.59% | <0.01% |
| Jul 2026 | 79.1% | 19.3% | 1.2% | 0.42% | <0.01% |
| Aug 2026 | 75.6% | 22.6% | 1.4% | 0.49% | <0.01% |
| Sep 2026 | 75.2% | 22.6% | 1.6% | 0.6% | <0.01% |
How has the DC Cargo Mall and Front Runner comparison changed over the last 12 months?
3 findings
- Front Runner was ahead of DC Cargo Mall in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DC Cargo Mall’s share of searches among load bars brands worldwide moved from 0.57% to 0.6%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Front Runner’s share of searches among load bars brands worldwide moved from 26.3% to 22.6%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for load bars brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Front Runner worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DC Cargo Mall’s and Front Runner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DC Cargo Mall
1 branded search term
- dc cargo
Front Runner
1 branded search term
- front runner
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