Brandwave

DataDome vs reCAPTCHA:Which is more popular?

In September 2026, reCAPTCHA had more branded searches than DataDome among CAPTCHA and bot protection services worldwide. reCAPTCHA had about 1 million branded searches, while DataDome had 8,100. reCAPTCHA made up 93% of all CAPTCHA and bot protection service searches we track, and DataDome accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about CAPTCHA and bot protection services, reCAPTCHA appeared in three of the five answers and DataDome in one. DataDome and reCAPTCHA were each mentioned first in one of the two answers.

Among CAPTCHA and bot protection services worldwide in September 2026

Who do people search for more?

reCAPTCHA, about 128 searches for every 1 for DataDome

reCAPTCHA 1M searchesDataDome 8.1K searches

Who does AI mention more?

reCAPTCHA, mentioned in 3 of 5 answers, DataDome in 1

reCAPTCHA in 3 of 5DataDome in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

DataDome first in 1reCAPTCHA first in 1

Follow DataDome vs reCAPTCHA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top CAPTCHA and bot protection services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, reCAPTCHA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DataDome was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DataDome and reCAPTCHA were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare Turnstile1st
  2. reCAPTCHA2nd
  3. DataDome3rd
  4. hCaptcha4th
  5. Friendly Captcha–
  6. Arkose Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare Turnstile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • reCAPTCHA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • hCaptcha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DataDome1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Friendly Captcha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arkose Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CAPTCHA and bot protection services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is DataDome or reCAPTCHA more popular in search?

This chart shows how often people search Google for DataDome and reCAPTCHA by name. Each line represents a brand's share of searches for all six CAPTCHA and bot protection services we track, month by month, from English-language searches worldwide.

DataDome and reCAPTCHA among CAPTCHA and bot protection services worldwide, by month

Share of searches by month for reCAPTCHA, DataDome. The figures are in the table below the chart.

View monthly share of searches table
MonthreCAPTCHACloudflare TurnstilehCaptchaDataDomeFriendly CaptchaArkose Labs
Oct 202588.8%3.9%4.7%1.4%0.76%0.5%
Nov 202585.9%5.6%5.6%1.7%0.74%0.6%
Dec 202586.1%5.6%5.6%1.4%0.74%0.6%
Jan 202686%5.6%5.6%1.4%0.91%0.6%
Feb 202685.8%5.6%5.6%1.7%0.9%0.49%
Mar 202684.2%6.7%5.5%2%1.1%0.58%
Apr 202691.3%4.2%2.8%0.85%0.46%0.3%
May 202692.7%3.6%2.4%0.72%0.39%0.26%
Jun 202692.7%3.6%2.4%0.72%0.39%0.26%
Jul 202693%3.6%2%0.72%0.39%0.26%
Aug 202693%3.6%2%0.72%0.32%0.32%
Sep 202693%3.6%2%0.72%0.39%0.26%

How has the DataDome and reCAPTCHA comparison changed over the last 12 months?

3 findings

How did search popularity change for CAPTCHA and bot protection services worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for reCAPTCHA worldwide rose 103.8% over 12 measured months, from 511K to 1M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DataDome’s and reCAPTCHA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DataDome

1 branded search term

  • datadome

reCAPTCHA

2 branded search terms

  • google recaptcha
  • recaptcha

How the Brand Demand Index is measured

Other head-to-heads among CAPTCHA and bot protection services

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.