Custom X vs Hubboards:Which is more popular?
In September 2026, Custom X had more branded searches than Hubboards among bodyboard brands worldwide. Custom X had about 2,190 branded searches, while Hubboards had 1,900. Custom X made up 2.4% of all bodyboard brand searches we track, and Hubboards accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about bodyboard brands, Hubboards appeared in three of the five answers and Custom X in two. Custom X and Hubboards were each mentioned first in two of the four answers.
Who do people search for more?
Custom X, about 15% more searches than Hubboards
Who does AI mention more?
Hubboards, mentioned in 3 of 5 answers, Custom X in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top bodyboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hubboards was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Custom X was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Custom X and Hubboards were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Morey1st- Science Bodyboards2nd
- NMD3rd
- Hubboards4th
- Custom X5th
Pride6th
Thurso Surf7th
Body Glove–- Stealth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Morey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Science Bodyboards3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hubboards3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NMD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Custom X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pride1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thurso Surf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bodyboard brands
5 answers
Asked ChatGPT
“Which bodyboard brand should I buy?”
Asked ChatGPT
“What are the best bodyboard brands?”
Asked ChatGPT
“What's the best bodyboard brand for surfing on waves?”
Searched Google, AI Overview
“best bodyboard”
Searched Google, AI Overview
“bodyboard for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Custom X or Hubboards more popular in search?
This chart shows how often people search Google for Custom X and Hubboards by name. Each line represents a brand's share of searches for all nine bodyboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Custom X, Hubboards. The figures are in the table below the chart.
View monthly share of searches table
| Month | NMD | Body Glove | Science Bodyboards | Pride | Custom X | Hubboards | Morey | Thurso Surf | Stealth |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 33.6% | 4.5% | 2.4% | 2.2% | 1.9% | 1.3% | 2.4% | 1.3% |
| Nov 2025 | 49.6% | 33.1% | 5.4% | 2.9% | 2.1% | 2.4% | 1.3% | 1.3% | 1.9% |
| Dec 2025 | 38.6% | 47.2% | 4.2% | 2.3% | 1.9% | 1.9% | 1.5% | 0.69% | 1.9% |
| Jan 2026 | 35% | 52.4% | 3.8% | 2.1% | 1.7% | 1.3% | 1.7% | 0.62% | 1.3% |
| Feb 2026 | 51.1% | 34.2% | 4.5% | 2.5% | 2.4% | 1.7% | 1.7% | 0.74% | 1.3% |
| Mar 2026 | 47.4% | 38.8% | 4.2% | 2.3% | 2.1% | 1.8% | 1.2% | 0.96% | 1.2% |
| Apr 2026 | 51.2% | 34.2% | 4.6% | 2.5% | 1.8% | 1.7% | 1.7% | 1.3% | 1% |
| May 2026 | 47.1% | 38.6% | 4.2% | 2.8% | 1.8% | 1.8% | 1.5% | 1.2% | 0.95% |
| Jun 2026 | 46.8% | 38.3% | 5.1% | 2.3% | 1.8% | 1.8% | 1.5% | 1.5% | 0.95% |
| Jul 2026 | 46.5% | 38% | 5.1% | 2.3% | 2% | 1.8% | 1.8% | 1.8% | 0.83% |
| Aug 2026 | 48.9% | 32.7% | 6.5% | 2.4% | 2.5% | 2.4% | 1.9% | 1.9% | 0.87% |
| Sep 2026 | 53.8% | 29.5% | 5.9% | 2.6% | 2.4% | 2.1% | 1.4% | 1.4% | 0.96% |
How has the Custom X and Hubboards comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Hubboards took it in November 2025, Custom X took it in January 2026, Hubboards took it in May 2026, Custom X took it in July 2026.
- Across the 12 months ending September 2026, Custom X’s share of searches among bodyboard brands worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 2.2K.
- Across the 12 months ending September 2026, Hubboards’ share of searches among bodyboard brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for bodyboard brands worldwide in September 2026?
2 changes
In September 2026, Custom X fell from 4th to 5th among bodyboard brands worldwide.
In September 2026, Hubboards fell from 5th to 6th among bodyboard brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Custom X’s and Hubboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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