Custify vs Totango:Which is more popular by branded search?
In August 2026, Totango had more branded searches than Custify among customer success platforms worldwide. Totango was estimated to have 2.4K branded searches compared to Custify’s 1K, and held a 5.3% Share of Search versus Custify’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Custify or Totango?
Compare the platforms used to manage customer retention. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Totango, Custify. The figures are in the table below the chart.
View monthly share of search table
| Month | Gainsight | Vitally | Planhat | ChurnZero | Totango | ClientSuccess | Custify |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 12.8% | 19% | 10.4% | 8.4% | 3.7% | 3.1% |
| Nov 2025 | 52.1% | 12.9% | 15.7% | 8.5% | 5.7% | 2.6% | 2.5% |
| Dec 2025 | 41.5% | 22.8% | 15.2% | 8.2% | 6.7% | 3.1% | 2.4% |
| Jan 2026 | 39.2% | 11.9% | 21.6% | 11.7% | 7.8% | 4.2% | 3.5% |
| Feb 2026 | 29.7% | 24.6% | 20% | 10.9% | 8.8% | 4% | 2% |
| Mar 2026 | 30% | 20.3% | 24.6% | 11% | 7.3% | 4.1% | 2.7% |
| Apr 2026 | 30.5% | 25.1% | 20.5% | 11.1% | 7.4% | 3.4% | 2.1% |
| May 2026 | 27.4% | 27.6% | 22.5% | 10% | 6.6% | 3.7% | 2.3% |
| Jun 2026 | 42.6% | 19.2% | 19.1% | 8.5% | 5.6% | 3.1% | 1.9% |
| Jul 2026 | 41.9% | 8.3% | 23% | 12.5% | 6.8% | 4.7% | 2.8% |
| Aug 2026 | 39.7% | 21.8% | 17.8% | 9.7% | 5.3% | 3.6% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Custify and Totango comparison changed over the last 12 months?
3 findings
- Totango was ahead of Custify in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Custify’s estimated Share of Search among customer success platforms worldwide moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, Totango’s estimated Share of Search among customer success platforms worldwide moved from 8.4% to 5.3%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
How did search popularity change for customer success platforms worldwide in August 2026?
2 changes
In August 2026, Totango lost estimated Share of Search among customer success platforms worldwide, from 6.8% to 5.3%.
In August 2026, Custify lost estimated Share of Search among customer success platforms worldwide, from 2.8% to 2.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Custify’s and Totango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.