Crunchr vs PeopleInsight:Which is more popular by branded search?
In August 2026, Crunchr had more branded searches than PeopleInsight among HR analytics platforms worldwide. Crunchr was estimated to have 1.3K branded searches compared to PeopleInsight’s 720, and held a 5.5% Share of Search versus PeopleInsight’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crunchr or PeopleInsight?
Compare the platforms used to analyse people data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crunchr, PeopleInsight. The figures are in the table below the chart.
View monthly share of search table
| Month | Visier | ChartHop | One Model | Crunchr | PeopleInsight |
|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 15.2% | 12.4% | 5.5% | 4.5% |
| Nov 2025 | 60.3% | 12% | 18% | 5.3% | 4.3% |
| Dec 2025 | 64.1% | 15.6% | 10.4% | 5.6% | 4.3% |
| Jan 2026 | 62.4% | 18.6% | 10% | 5.5% | 3.4% |
| Feb 2026 | 65.1% | 15.8% | 8.6% | 6.8% | 3.6% |
| Mar 2026 | 64.6% | 15.7% | 10.4% | 5.7% | 3.6% |
| Apr 2026 | 63.3% | 15.4% | 10.1% | 5.6% | 5.6% |
| May 2026 | 67.8% | 13.5% | 9% | 6% | 3.7% |
| Jun 2026 | 61.2% | 18.2% | 9.9% | 6.6% | 4.1% |
| Jul 2026 | 64.4% | 15.7% | 10.4% | 5.7% | 3.8% |
| Aug 2026 | 62.7% | 18.6% | 10.2% | 5.5% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Crunchr and PeopleInsight comparison changed over the last 12 months?
3 findings
- Crunchr was ahead of PeopleInsight in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crunchr’s estimated Share of Search among HR analytics platforms worldwide held steady at 5.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, PeopleInsight’s estimated Share of Search among HR analytics platforms worldwide moved from 4.5% to 3%, and its estimated monthly branded searches moved from 1.3K to 720.
How did search popularity change for HR analytics platforms worldwide in August 2026?
2 changes
In August 2026, PeopleInsight lost estimated Share of Search among HR analytics platforms worldwide, from 3.8% to 3%.
Estimated monthly branded searches for Crunchr worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crunchr’s and PeopleInsight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crunchr
1 branded search term
- crunchr
PeopleInsight
1 branded search term
- peopleinsight
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.