Brandwave

Crown & Buckle vs Jean Rousseau:Which is more popular?

In October 2026, Jean Rousseau had more branded searches than Crown & Buckle among watch strap brands worldwide. Jean Rousseau had about 9,400 branded searches, while Crown & Buckle had 7,190. Jean Rousseau made up 7.2% of all watch strap brand searches we track, and Crown & Buckle accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about watch strap brands, Crown & Buckle and Jean Rousseau each appeared in two of the five answers. Jean Rousseau was mentioned before Crown & Buckle in two out of three answers that named either.

Among watch strap brands worldwide in October 2026

Who do people search for more?

Jean Rousseau, about 31% more searches than Crown & Buckle

Jean Rousseau 9.4K searchesCrown & Buckle 7.2K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Crown & Buckle in 2 of 5Jean Rousseau in 2 of 5

Who does AI recommend more?

Jean Rousseau, named ahead of Crown & Buckle in 2 of 3 answers

Jean Rousseau first in 2Crown & Buckle first in 1

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Top watch strap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crown & Buckle and Jean Rousseau were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jean Rousseau was listed before Crown & Buckle in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Delugs1st
  2. Hirsch2nd
  3. Barton3rd
  4. Molequin4th
  5. Jean Rousseau5th
  6. Artem6th
  7. Crown & Buckle7th
  8. Strapcode8th
  9. Uncle Straps–
  10. WatchGecko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WatchGecko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about watch strap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Crown & Buckle or Jean Rousseau more popular in search?

This chart shows how often people search Google for Crown & Buckle and Jean Rousseau by name. Each line represents a brand's share of searches for all 14 watch strap brands we track, month by month, from English-language searches worldwide.

Crown & Buckle and Jean Rousseau among watch strap brands worldwide, by month

Share of searches by month for Jean Rousseau, Crown & Buckle. The figures are in the table below the chart.

View monthly share of searches table
MonthDelugsUncle StrapsWatchGeckoStrapcodeBartonJean RousseauHirschCrown & BuckleArtemBulang & SonsNomadCrafter BlueMolequinCheapest NATO Straps
Nov 202524.2%8.8%10.8%7.2%7.3%6.7%6.4%5.3%5.9%3.9%5.9%3.2%3.1%1.2%
Dec 202521.4%9.5%9.5%7.8%9.3%6%6.3%5.7%6.4%4.3%6.4%2.8%3.4%1.3%
Jan 202620.2%11%9%9%8.8%5.7%7.3%5.4%7.4%4%4.9%3.3%2.7%1.4%
Feb 202621%9.4%11.5%7.7%12.9%6.1%7%4.6%5.1%4.2%4.2%2.8%2.4%1.2%
Mar 202620.6%11.3%9.2%7.5%9%7.2%7.5%5.6%6.2%5%4.1%3.3%2.4%1.2%
Apr 202623.6%10.5%8.6%8.6%9.8%6.7%6.4%5.2%5.8%4.7%3.8%3.1%2.2%0.93%
May 202630.5%9.1%9.1%7.5%7.3%6%6%5.4%6.1%4.1%3.3%2.7%1.9%0.99%
Jun 202626.3%9.6%9.6%7.9%9.1%5.1%6.4%5.7%6.4%4.3%3.5%2.9%2.1%1%
Jul 202626.5%9.7%9.7%7.9%9%5.4%6.4%4.8%5.3%4.3%3.5%4.3%2.1%1%
Aug 202625.5%11.4%9.3%7.6%8.8%6.1%6.2%5.7%6.2%4.2%3.4%2.8%2%0.82%
Sep 202623.9%10.7%8.7%7.2%8.3%8.3%5.8%5.2%5.9%4.8%5.9%2.6%1.9%0.94%
Oct 202625.4%11.4%9.3%7.6%7.4%7.2%6.1%5.5%5.1%5.1%4.1%2.8%2%1%

How has branded search for Crown & Buckle and Jean Rousseau changed worldwide over the last 12 months?

3 findings

How did search popularity change for watch strap brands worldwide in October 2026?

2 changes

  1. In October 2026, Jean Rousseau lost share of searches among watch strap brands worldwide, from 8.3% to 7.2%.

  2. In October 2026, Crown & Buckle rose from 10th to 8th among watch strap brands worldwide.

How are Crown & Buckle’s and Jean Rousseau’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Crown & Buckle’s and Jean Rousseau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crown & Buckle

2 branded search terms

  • crown and buckle
  • crown and buckle straps

Jean Rousseau

2 branded search terms

  • jean rousseau
  • jean rousseau straps

How the Brand Demand Index is measured

Other head-to-heads among watch strap brands

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