Brandwave

Coway vs Kent:Which is searched more?

In September 2026, Coway had more branded searches than Kent among water purifier brands worldwide. Coway was estimated to have 165K branded searches compared to Kent’s 1.9K, and held a 79.6% Share of Search versus Kent’s 0.92%. These are worldwide searches for English-language branded terms.

Share of Search among water purifier brands worldwide in September 2026Which is more popular in search, Coway or Kent?
Coway79.6%165K searches
vs
Kent0.92%1.9K searches

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Which is more popular in search, Coway or Kent?

Compare the water purifier brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coway and Kent among water purifier brands worldwide, by month

Share of Search by month for Coway, Kent. The figures are in the table below the chart.

View monthly share of search table
MonthCowayRoLGKent
Oct 202578.3%10.5%10.5%0.62%
Nov 202578.1%8.6%12.8%0.47%
Dec 202576.2%10.2%12.5%1.1%
Jan 202676.6%12.6%10.3%0.46%
Feb 202674.8%12.3%12.3%0.55%
Mar 202676.4%12.6%10.3%0.74%
Apr 202676.3%12.5%10.3%0.88%
May 202678.2%10.5%10.5%0.76%
Jun 202677.9%10.5%10.5%1.1%
Jul 202677.9%10.5%10.5%1.1%
Aug 202675.4%12.4%10.2%2%
Sep 202679.6%10.7%8.7%0.92%

How has the Coway and Kent comparison changed over the last 12 months?

  • Coway was ahead of Kent in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coway’s estimated Share of Search among water purifier brands worldwide moved from 78.3% to 79.6%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, Kent’s estimated Share of Search among water purifier brands worldwide moved from 0.62% to 0.92%, and its estimated monthly branded searches moved from 1.3K to 1.9K.

How did search popularity change for water purifier brands worldwide in September 2026?

  1. In September 2026, Coway gained estimated Share of Search among water purifier brands worldwide, from 75.4% to 79.6%.

  2. In September 2026, Kent lost estimated Share of Search among water purifier brands worldwide, from 2% to 0.92%.

Other head-to-heads among water purifier brands

How each brand is measured

Brandwave collects information about searches that people make online using Coway’s and Kent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coway

1 branded search term

  • coway

Kent

1 branded search term

  • kent fire

How the Brand Demand Index is measured

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