Brandwave

Corgi vs Tarmac Works:Which is more popular?

In October 2026, Tarmac Works had more branded searches than Corgi among diecast model brands worldwide. Tarmac Works had about 12,100 branded searches, while Corgi had 1,900. Tarmac Works made up 1.1% of all diecast model brand searches we track, and Corgi accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about diecast model brands, Tarmac Works appeared in three of the five answers and Corgi in none.

Among diecast model brands worldwide in October 2026

Who do people search for more?

Tarmac Works, about 6 searches for every 1 for Corgi

Tarmac Works 12.1K searchesCorgi 1.9K searches

Who does AI mention more?

Tarmac Works, mentioned in 3 of 5 answers, Corgi in 0

Tarmac Works in 3 of 5Corgi in 0 of 5

Who does AI recommend more?

Tarmac Works, the only one of the two named

Tarmac Works first in 3Corgi never named

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Top diecast model brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tarmac Works was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Corgi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hot Wheels1st
  2. Mini GT2nd
  3. Matchbox3rd
  4. Greenlight4th
  5. Maisto5th
  6. Tarmac Works6th
  7. Inno647th
  8. Kaido House8th
  9. AUTOart9th
  10. +5 more
  11. Corgi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Wheels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mini GT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matchbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AUTOart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenlight4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaido House3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maisto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Inno643 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarmac Works3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corgi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about diecast model brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Corgi or Tarmac Works more popular in search?

This chart shows how often people search Google for Corgi and Tarmac Works by name. Each line represents a brand's share of searches for all 16 diecast model brands we track, month by month, from English-language searches worldwide.

Corgi and Tarmac Works among diecast model brands worldwide, by month

Share of searches by month for Tarmac Works, Corgi. The figures are in the table below the chart.

View monthly share of searches table
MonthHot WheelsMini GTMatchboxTomicaKaido HouseBburagoMaistoMajoretteMinichampsAUTOartInno64Tarmac WorksGreenlightWellyCorgi
Nov 202533.4%18.9%8.2%10.2%4.8%6.7%6.7%1.8%2.5%2.5%1.3%1.3%1.1%0.27%0.27%
Dec 202536.2%16.8%8.9%11.1%4.2%6%6%1.9%2.7%2.2%1.2%1.2%0.97%0.24%0.24%
Jan 202633.7%19.1%6.8%10.8%4.9%5.5%6.8%2.2%3%2.5%1.7%1.4%1.1%0.27%0.27%
Feb 202631.4%21.8%7.7%11.8%5.5%4.2%5.2%3.1%2.3%2.3%1.5%1.5%1%0.24%0.24%
Mar 202630.5%21%9.2%11.4%5.3%5%5%3%2.7%2.2%1.5%1.5%1%0.24%0.24%
Apr 202631.2%21.5%9.4%11.7%4.4%4.2%5.1%3.1%2.3%2.3%1.5%1.5%1.3%0.24%0.24%
May 202630.9%21.3%9.3%11.6%4.4%4.2%5.1%3.7%2.3%2.3%1.5%1.5%1.2%0.24%0.24%
Jun 202630.4%20.9%9.1%11.4%5.2%5%5%3.5%2.2%2.2%1.5%1.5%1.2%0.23%0.2%
Jul 202634%19.2%8.3%12.7%5.9%3.7%4.6%3.3%2%2%1.4%1.4%0.91%0.21%0.18%
Aug 202633.4%18.9%10%10.7%5.8%4.5%4.5%3.2%2%2.5%1.6%1.3%0.9%0.21%0.21%
Sep 202637.4%17.3%11.2%9.8%5.3%4.1%4.1%2.9%1.8%1.8%1.5%1.2%0.82%0.19%0.24%
Oct 202634.5%16%15.5%9.5%4.9%4.6%4.6%2.7%2.1%1.7%1.4%1.1%0.76%0.34%0.18%

How has branded search for Corgi and Tarmac Works changed worldwide over the last 12 months?

3 findings
  • Tarmac Works was ahead of Corgi in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Corgi’s share of searches among diecast model brands worldwide moved from 0.27% to 0.18%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending October 2026, Tarmac Works’ share of searches among diecast model brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for diecast model brands worldwide in October 2026?

1 change

  1. In October 2026, Corgi fell from 14th to 15th among diecast model brands worldwide.

How are Corgi’s and Tarmac Works’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Corgi’s and Tarmac Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Corgi

1 branded search term

  • corgi diecast

Tarmac Works

1 branded search term

  • tarmac works

How the Brand Demand Index is measured

Other head-to-heads among diecast model brands

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