Brandwave

Convoy vs Truckstop:Which is more popular?

In September 2026, Truckstop had more branded searches than Convoy among freight marketplaces worldwide. Truckstop had about 14,300 branded searches, while Convoy had 2,750. Truckstop made up 6.6% of all freight marketplace searches we track, and Convoy accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about freight marketplaces, Truckstop appeared in three of the five answers and Convoy in none.

Among freight marketplaces worldwide in September 2026

Who do people search for more?

Truckstop, about 5 searches for every 1 for Convoy

Truckstop 14.3K searchesConvoy 2.8K searches

Who does AI mention more?

Truckstop, mentioned in 3 of 5 answers, Convoy in 0

Truckstop in 3 of 5Convoy in 0 of 5

Who does AI recommend more?

Truckstop, the only one of the two named

Truckstop first in 3Convoy never named

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Top freight marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Truckstop was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Convoy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DAT One1st
  2. Freightos2nd
  3. Uber Freight3rd
  4. Truckstop4th
  5. uShip5th
  6. Loadsmart6th
  7. Flock Freight–
  8. Convoy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uber Freight5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • uShip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freightos4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DAT One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truckstop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loadsmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flock Freight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Convoy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freight marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Convoy or Truckstop more popular in search?

This chart shows how often people search Google for Convoy and Truckstop by name. Each line represents a brand's share of searches for all eight freight marketplaces we track, month by month, from English-language searches worldwide.

Convoy and Truckstop among freight marketplaces worldwide, by month

Share of searches by month for Truckstop, Convoy. The figures are in the table below the chart.

View monthly share of searches table
MonthuShipDAT OneUber FreightTruckstopFreightosFlock FreightLoadsmartConvoy
Oct 202533.8%27.5%18.5%7%5.5%3.7%1.3%2.6%
Nov 202529.9%29.8%20%7.1%6%3.3%1.2%2.8%
Dec 202536%29.3%16.1%6.1%5.9%3.2%1.2%2.3%
Jan 202634.5%31.5%15.4%6.7%5.6%3.1%1.4%1.8%
Feb 202631.3%31.1%17.1%7%6.3%3.4%1.9%2%
Mar 202637%27.7%16.6%6.3%6.1%2.7%1.8%1.9%
Apr 202637.5%28%16.8%6.3%5%3.4%1.5%1.6%
May 202633.9%27.5%18.5%7%5.5%3.7%1.6%2.2%
Jun 202633.3%29.8%18.3%6.1%5.5%3.7%1.6%1.8%
Jul 202633.4%29.9%18.3%6.5%5.5%3.7%1.3%1.5%
Aug 202633.2%29.7%18.2%6.4%5.4%3.6%1.6%1.8%
Sep 202634.3%27.9%18.8%6.6%5.6%3.8%1.7%1.3%

How has the Convoy and Truckstop comparison changed over the last 12 months?

3 findings
  • Truckstop was ahead of Convoy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Convoy’s share of searches among freight marketplaces worldwide moved from 2.6% to 1.3%, and its estimated monthly branded searches moved from 5.7K to 2.8K.
  • Across the 12 months ending September 2026, Truckstop’s share of searches among freight marketplaces worldwide moved from 7% to 6.6%, and its estimated monthly branded searches moved from 15.3K to 14.3K.

How did search popularity change for freight marketplaces worldwide in September 2026?

1 change
  1. In September 2026, Convoy fell from 7th to 8th among freight marketplaces worldwide.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Convoy’s and Truckstop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Convoy

4 branded search terms

  • convoy booking
  • convoy freight
  • convoy marketplace
  • convoy trucking

Truckstop

2 branded search terms

  • truckstop load board
  • truckstop.com

How the Brand Demand Index is measured

Other head-to-heads among freight marketplaces

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