Convertio vs Zamzar:Which is more popular by branded search?
In August 2026, Convertio had more branded searches than Zamzar among file conversion tools worldwide. Convertio was estimated to have 550K branded searches compared to Zamzar’s 2.9K, and held a 25.4% Share of Search versus Zamzar’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Convertio or Zamzar?
Compare the file conversion tools developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Convertio, Zamzar. The figures are in the table below the chart.
View monthly share of search table
| Month | PDF24 | Convertio | CloudConvert | FreeConvert | Magento | Zamzar |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 25.6% | 20.9% | 2.8% | 4.1% | 0.2% |
| Nov 2025 | 46.8% | 25.8% | 21.1% | 2.8% | 3.3% | 0.17% |
| Dec 2025 | 44% | 24% | 24% | 4% | 3.8% | 0.24% |
| Jan 2026 | 48.7% | 21.9% | 21.9% | 3.6% | 3.6% | 0.21% |
| Feb 2026 | 48.8% | 22% | 22% | 3.6% | 3.5% | 0.21% |
| Mar 2026 | 43.8% | 24.1% | 24.1% | 4% | 3.8% | 0.24% |
| Apr 2026 | 41.9% | 23% | 28.2% | 3.8% | 2.9% | 0.23% |
| May 2026 | 44.1% | 24.3% | 24.3% | 4% | 3.1% | 0.19% |
| Jun 2026 | 46.5% | 25.6% | 20.9% | 4.2% | 2.7% | 0.17% |
| Jul 2026 | 46.5% | 25.6% | 20.9% | 4.2% | 2.6% | 0.17% |
| Aug 2026 | 46.3% | 25.4% | 20.8% | 4.2% | 3.1% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Convertio and Zamzar comparison changed over the last 12 months?
3 findings
- Convertio was ahead of Zamzar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Convertio’s estimated Share of Search among file conversion tools worldwide moved from 25.6% to 25.4%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Zamzar’s estimated Share of Search among file conversion tools worldwide moved from 0.2% to 0.13%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for file conversion tools worldwide in August 2026?
1 change
Estimated monthly branded searches for Zamzar worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Convertio’s and Zamzar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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