CloudConvert vs Convertio:Which is more popular by branded search?
In August 2026, Convertio had more branded searches than CloudConvert among file conversion tools worldwide. Convertio was estimated to have 550K branded searches compared to CloudConvert’s 450K, and held a 25.4% Share of Search versus CloudConvert’s 20.8%. These are worldwide searches for English-language branded terms.
Follow CloudConvert vs Convertio and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, CloudConvert or Convertio?
Compare the file conversion tools developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Convertio, CloudConvert. The figures are in the table below the chart.
View monthly share of search table
| Month | PDF24 | Convertio | CloudConvert | FreeConvert | Magento | Zamzar |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 25.6% | 20.9% | 2.8% | 4.1% | 0.2% |
| Nov 2025 | 46.8% | 25.8% | 21.1% | 2.8% | 3.3% | 0.17% |
| Dec 2025 | 44% | 24% | 24% | 4% | 3.8% | 0.24% |
| Jan 2026 | 48.7% | 21.9% | 21.9% | 3.6% | 3.6% | 0.21% |
| Feb 2026 | 48.8% | 22% | 22% | 3.6% | 3.5% | 0.21% |
| Mar 2026 | 43.8% | 24.1% | 24.1% | 4% | 3.8% | 0.24% |
| Apr 2026 | 41.9% | 23% | 28.2% | 3.8% | 2.9% | 0.23% |
| May 2026 | 44.1% | 24.3% | 24.3% | 4% | 3.1% | 0.19% |
| Jun 2026 | 46.5% | 25.6% | 20.9% | 4.2% | 2.7% | 0.17% |
| Jul 2026 | 46.5% | 25.6% | 20.9% | 4.2% | 2.6% | 0.17% |
| Aug 2026 | 46.3% | 25.4% | 20.8% | 4.2% | 3.1% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the CloudConvert and Convertio comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: CloudConvert took it in April 2026, Convertio took it in June 2026.
- Across the 11 months ending August 2026, CloudConvert’s estimated Share of Search among file conversion tools worldwide moved from 20.9% to 20.8%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Convertio’s estimated Share of Search among file conversion tools worldwide moved from 25.6% to 25.4%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for file conversion tools worldwide in August 2026?
0 changes
Neither CloudConvert nor Convertio moved beyond provider rounding among file conversion tools in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CloudConvert’s and Convertio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CloudConvert
1 branded search term
- cloud convert
Convertio
1 branded search term
- convertio
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.